Business Development Supervisor

About the Role

Join a world-class team and lead our next chapter of growth. As our Business Development Marketing Supervisor, you aren’t just managing—you’re the strategist behind our outbound engine.

Reporting directly into Marketing, you’ll mentor a high-energy BDR team to master sophisticated, brand-aligned prospecting. This is a unique "Player-Coach" role focused on lead management and pipeline growth—not full-cycle sales. You’ll sharpen the team’s tactics while staying "in the game" yourself, using Salesforce to identify and qualify high-value accounts.

If you’re a savvy leader who prefers strategic engagement and opening doors over the "hard sell," this is your stage.

Your Impact

Team Leadership & Supervision

• Lead, coach, and mentor the outbound business development team to ensure consistent, high-quality outreach.

• Establish clear performance expectations, activity benchmarks, and quality standards.

• Provide regular feedback, training, and hands-on support to improve messaging, targeting, and engagement effectiveness.

• Lead by example through active participation in outbound prospecting.

Outbound Marketing-Led Prospecting

• Oversee outbound lead generation through channels such as email, phone, LinkedIn, and account-based outreach.

• Ensure outbound activities are aligned with marketing campaigns, value propositions, and target audience strategies.

• Guide the team in personalizing outreach based on industry insights, account research, and campaign objectives.

Individual Contribution

• Carry an individual outbound quota, contributing directly to pipeline creation through personal prospecting efforts.

• Execute outbound outreach to target accounts and prospects while maintaining supervisory responsibilities.

• Demonstrate best practices in messaging, qualification, and follow-up to set standards for the team.

Lead Qualification & Handoff

• Ensure outbound-engaged prospects are properly qualified before being transitioned to the sales team.

• Maintain a structured and seamless handoff process, including accurate documentation and contextual insights for sales follow-up.

• Act as a quality gate to ensure sales teams receive well-qualified, sales-ready opportunities.

Cross-Functional Alignment

• Collaborate closely with marketing to align outbound messaging, targeting, and campaign priorities.

• Partner with sales leadership to refine qualification criteria, SLAs, and feedback loops.

• Share insights from outbound activity to inform future marketing and go-to-market strategies.

Performance Analysis & Optimization

• Track and analyze outbound activity metrics, conversion rates, and campaign effectiveness.

• Use data-driven insights to optimize outreach strategies, sequences, and team productivity.

• Identify trends, gaps, and opportunities to continuously improve outbound performance.

Operational Excellence

• Ensure outbound processes, tools, and workflows are followed consistently and efficiently.

• Support scalability by refining playbooks, templates, and best practices.

• Maintain alignment with company goals, brand standards, and compliance requirements.

Role Focus

This role is 100% outbound and emphasizes:

• Marketing-led outbound prospecting (not closing)

• Team leadership with hands-on contribution

• Lead qualification and pipeline creation

• Data-driven optimization and cross-functional alignment

About You: The Skills & Expertise You Bring

Requires 5 years of related experience; bachelor's degree in a relevant field preferred.

• Bachelor's degree in marketing, business administration, or a related field.

• Experience in leadership or supervisory role

• Proven experience in lead management, marketing coordination, or a similar role.

• Strong organizational and multitasking skills.

• Excellent communication and interpersonal skills.

• Proficiency in using CRM software and other marketing tools.

• Detail-oriented and proactive approach to problem-solving.

In accordance with applicable law, we are providing the anticipated base salary for this role: $61,800 - $92,520 annually.

Company Overview

About our Company -Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years†. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at and connect with us on LinkedIn at .

Who We Are

Where Talent Fosters Innovation.

Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work? Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic, creativity, and a cooperative spirit. We believe in integrity, respect, empowerment, and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.

What We Offer

You’ll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.

And Even More Perks!

-Employee referral bonus

-Employee discounts

-“Dress for Your Day” attire program (casual is welcome, based on your job function)

-Volunteer opportunities to give back to our local community

-Swag! A Canon welcome kit and official merch you can’t get anywhere else

†Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at

We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.

You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

If you are not reviewing this job posting on our Careers’ site ( , we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at ( .

#CUSA

Workstyle Description

Hybrid - This position is full time and offers a hybrid work schedule requiring you to be in the office three days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Posting Tags

#PM-19 #LI-RH2

Location US-IL-Itasca

Company Canon U.S.A., Inc.

Requisition ID 33675

Category Marketing

Position Type Full-Time

Workstyle Hybrid

Canon is proud to be an equal opportunity/affirmative action employer. Minority/Female/Individuals with Disabilities/Veteran. We value the diversity of our workforce and knowledge of our people. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identification, national origin, disability, genetic information or protected veteran status, or any other characteristic protected by law. Click on the following links to learn more "EEO is the Law" poster, "EEO is the Law" poster supplement, NLRA "Employee Rights" poster and Canon’s Pay Transparency Statement.

Canon is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require a reasonable accommodation in order to complete an employment application, or during the application process, please e-mail us at View email address on click.appcast.io.