HubSpot Sr. Integration Specialist / Migration Lead

HubSpot Sr. Integration Specialist / Migration Lead

This role sits at the intersection of CRM architecture and technical delivery, specifically focused on migrating clients from Salesforce and other enterprise CRMs into HubSpot. Partner agencies are winning more Salesforce-to-HubSpot migration deals than ever — driven by a significant cost gap between platforms — and the bottleneck is always the same: finding someone who actually knows how to execute the technical migration cleanly. You will own the end-to-end integration and migration delivery process, set the methodology, and serve as the senior technical resource other team members learn from. This is a senior, high-impact role inside a growing HubSpot partner practice.

- Own the architecture and end-to-end delivery of CRM migration projects, primarily Salesforce-to-HubSpot, including data mapping, object schema translation, field normalization, and process re-engineering

- Design and configure native integrations between HubSpot and third-party systems including Salesforce, Microsoft Dynamics, NetSuite, ERP platforms, and custom-built tools

- Define and enforce data migration methodology — staging environments, validation logic, parallel-run periods, and go-live cutover protocols

- Map Salesforce objects, custom fields, workflows, and automation logic to HubSpot equivalents — identifying gaps and recommending scalable alternatives where direct translation is not possible

- Manage sync rules, field mapping, conflict resolution, and data deduplication across bidirectional integrations

- Conduct data hygiene assessments prior to migration — identifying duplicate records, incomplete data, and structural issues that would carry over into HubSpot

- Serve as the senior technical escalation point for integration issues across the delivery team

- Mentor junior consultants and CRM specialists on integration patterns, data modeling, and migration best practices

- Collaborate with project managers and client stakeholders to set realistic timelines, manage scope, and communicate technical risks in plain language

- Document integration architecture, data flows, and migration decisions to ensure long-term maintainability post go-live

- 5+ years of hands-on HubSpot experience, with a specific focus on integrations and data migrations

- Proven track record delivering Salesforce-to-HubSpot migrations — must be able to speak to specific projects, timelines, and technical decisions made

- Deep understanding of Salesforce data architecture — objects, fields, relationships, workflows, and automation — and how they map to HubSpot equivalents

- Expert-level knowledge of HubSpot native integrations including sync logic, field mapping configuration, and conflict resolution behavior

- Strong data skills: experience with data staging, field normalization, deduplication, and validation processes prior to and during migration

- Comfortable with APIs and webhooks for custom integration scenarios where native connectors are insufficient

- Experience managing integration projects with multiple stakeholders, competing priorities, and tight delivery timelines

- Ability to translate highly technical integration decisions into clear, non-technical language for client leadership

- HubSpot certifications across CRM, Sales Hub, Operations Hub strongly preferred

- Experience with middleware and iPaaS tools such as Make, Workato, or Boomi for complex integration scenarios

- Familiarity with Marketo-to-HubSpot or Pardot-to-HubSpot migrations in addition to Salesforce CRM

- Exposure to ERP integration patterns — NetSuite, SAP, Microsoft Dynamics — and how they connect to HubSpot

- Experience in a team lead or mentorship capacity within a consulting or agency environment

- Background in enterprise B2B environments with complex data models, multiple business units, or regulated industries

- Familiarity with data tools such as Fivetran, Hightouch, or Twilio Segment for reverse ETL and data pipeline scenarios