Vice President Group Director, Social Strategy

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.


Overview

As the key leader working across multiple teams, you'll live at the intersection of media, creative, analytics, social, and content. You'll be responsible for building, analyzing, and translating audience insights into actionable strategies that educate teams, inform creative and media decisions, and drive measurable impact for our clients. You thrive in ambiguity and bring a builder's mentality to every workstream.


Why This Role

This is a high-visibility, high-impact position with significant scope across global markets and business units. You'll shape how audiences are understood, communicated to, and reached with direct influence on creative, media, and budget decisions. If you're a strategic thinker who leads with curiosity, communicates with conviction, and takes full ownership of your work, we want to hear from you.

Responsibilities

Audience Intelligence & Insight Development

Serve as the go-to expert for audience intelligence across global and regional markets, synthesizing data into audience personas, communications strategies, and actionable insights that span business units, creative, and media. Own the full arc from data sourcing to senior-level presentation.

Strategy & Campaign Architecture

• Develop connections and communications strategies for creative campaigns and concurrent in-market campaign architectures.
• Provide smart, forward-looking perspective on the overall social and content landscape, including trends, platform shifts, and best practices.
• Collaborate with clients on specific brand social initiatives and contribute to thought leadership around content development, engagement, measurement, and process.

Project Ownership & Cross-Functional Leadership

• Own projects end-to-end, from kickoff to delivery, independently managing timelines, resources, and cross-functional support without requiring guidance.
• Keep stakeholders proactively informed at every stage, demonstrating sound judgment on when to move forward vs. when to escalate.
• Serve as a connective layer that keeps audience thinking central to all workstreams.

Governance, Frameworks & Education

• Develop, maintain, and activate strategic audience playbooks for global and regional market teams, ensuring frameworks are actionable, current, and consistently applied across markets.
• Help brands establish governance policies for social media, ensuring clarity, consistency, and accountability across channels.
• Serve as a strategic leader in defining how Agentic AI is adopted and operationalized within marketing workflows, shaping best practices, guardrails, and integration approaches across the organization.
• Support global enablement efforts by driving ongoing education, standardization, and adoption of globally recognized audience and marketing methodologies and frameworks.

Communication & Presentation

• Translate complex audience data and strategic recommendations into compelling narratives for senior leaders and clients.
• Build and present polished presentations with clarity and authority: this is core to the role, not a secondary skill.
• Drive thought leadership both internally and externally, elevating the agency's audience and social expertise.

Qualifications

• 10-12+ years of digital marketing experience, with a strong emphasis on audience strategy, social media, and/or content development for major brands or clients.
• Minimum 5 years of managing direct reports.
• Proven expertise building insight-driven strategies across global markets, with the analytical instincts to uncover what makes people tick and translate it into creative ideas grounded in sound reasoning.
• Exceptional written and verbal communication skills; ability to craft and deliver executive-level presentations with confidence.
• Proven track record of end-to-end project ownership in a fast-moving, matrixed environment.
• A strong understanding of media planning, distribution and content syndication.
• Superb experience leading creative thinking in the digital space: content, media, social and activation.
• The ability to develop strong relationships with internal and external partners.
• Well versed in new technology, new content solutions, social media events and developments plus a strong connection with entertainment and pop culture.
• A strong, up-to-date point of view on digital media, social channels and content platforms and up and coming partners, practices and initiatives.
• Poise and eloquence, when you speak with clients, they listen.
• Willingness to travel, you're open to new places, new faces and new ideas.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL• E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.


Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

Compensation Range: $159,695 - $255,645 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/15/26.

All your information will be kept confidential according to EEO guidelines.


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