General Manager - Boutique Fitness

Job Description

Job Description

MAX Fitness & Wellness: Berkeley, NJ
Full Time, In-Person

MAX Fitness & Wellness is more than a gym, we’re a supportive community focused on helping people look and feel their best through expert-led fitness, simple nutrition guidance, and accountability. Our proven system has transformed thousands of lives, and our Hillsborough location is looking for a strong leader to help drive results, culture, and growth.

The General Manager is responsible for the overall performance of the location, including sales, team leadership, member experience, and day-to-day operations. This role is ideal for a motivated leader who thrives in a fast-paced environment, enjoys coaching and developing others, and is driven by both people and performance.

You will serve as the face of the business: leading the team, supporting members, and ensuring the center consistently delivers an exceptional experience.

Leadership & Team Management

• Lead, coach, and develop a high-performing team of instructors and front desk staff

• Set clear expectations and hold the team accountable to performance and service standards

• Manage hiring, onboarding, scheduling, and ongoing training

• Foster a positive, energetic, and professional culture

Sales & Growth

• Drive membership sales and enrollment into programs and challenges

• Lead by example in consultations, follow-ups, and conversions

• Execute local marketing initiatives and community outreach

• Track KPIs and sales performance, adjusting strategies as needed

Operations & Member Experience

• Oversee daily operations to ensure smooth, efficient center performance

• Deliver an exceptional member experience from first visit through long-term retention

• Handle member concerns with professionalism and care

• Ensure facility cleanliness, organization, and brand standards are upheld

Administrative & Reporting

• Manage basic reporting, payroll oversight, and scheduling

• Maintain systems and processes to support consistent results

• Communicate effectively with ownership and corporate support teams

• 2+ years of leadership or management experience (fitness, retail, hospitality, or sales preferred)

• Strong sales background with a proven ability to drive revenue

• Excellent communication, organizational, and interpersonal skills

• High energy, positive attitude, and solution-oriented mindset

• Comfortable leading from the front and being hands-on daily

• Passion for health, fitness, and helping others succeed

• $50,000 - $52,000 annual base salary

• Bonus and commission incentives available after 90 days of employment

• Growth opportunity within a results-driven, people-first fitness brand

• Competitive salary with performance-based incentives

• Opportunity to grow within a nationally recognized fitness brand

• Supportive leadership and proven systems

• Meaningful work that makes a real impact on people’s lives

Ready to lead, inspire, and grow?
Apply today and become a key leader at MAX Fitness & Wellness Marlboro.

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