Head of Customer Journey Analytics & Personalization (Costa Mesa)

Full-time

Bav Group México

VML, a WPP agency, seeks a senior professional to leverage deep analytical insights into customer behavior across core audiences. You will strategically manage and optimize journeys, personalization touchpoints, and outcomes across multiple platforms to drive engagement and business growth.

This role requires governance of data sources and cross-functional collaboration. You will shape journey orchestration, use predictive models, and lead experimentation to continuously improve customer

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Vacancy posted 10 hours ago

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