Email Marketing Specialist (eCRM)

eCRM Specialist

A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new Email Marketing Specialist (eCRM). If you're looking for a place to work in a great location, knowledgeable and professional coworkers, or finding a job that you can grow into a career that appeals to you, then WMX is the place for you.

WMX, founded in 1999 and based in Miami, Florida, is a full-service interactive marketing agency specializing in digital marketing and web development. Our list of clients includes hotel chains, airlines, cruise lines, and rental car companies, to name a few.

Job Summary:

The eCRM Specialist at WMX supports the eCRM team in servicing the company's eCRM clients. Under the Sr. eCRM Specialist's guidance, the eCRM Specialist performs day-to-day email marketing activities, including but not limited to campaign setup, audience selection, testing, tagging, QA, and deployment of recurring, dedicated email campaigns. Additionally, the eCRM Specialist builds weekly, monthly, and ad hoc performance reports and analyses. This position requires regular client-facing status meetings in conjunction with other departmental team members.

Duties/Responsibilities:

• Creates email messaging layouts for deployment utilizing their knowledge of HTML code optimization and email marketing best practices.
• Updates weekly client status sheets and has regular calls and client-facing interaction for day-to-day tasks and status updates.
• Creates, tests, and deploys ongoing client direct email campaigns.
• Builds and manages trigger-based email campaigns.
• Maintains and optimizes client databases.
• Performs ongoing A/B testing of email campaigns.
• Can articulate strategy and performance concisely to clients.
• Suggests segmentation strategies and opportunities.
• Performs other related duties as assigned.

Qualified candidates should meet the following requirements:

Skills/Abilities:

• Has strong HTML skills and experience building dynamic content.
• Has thorough knowledge of email marketing metrics and industry benchmarks.
• Strong verbal and written communication skills.
• Strong interpersonal and customer service skills.
• Strong organizational skills and attention to detail.
• Strong analytical and mathematical skills.
• Proficient with Microsoft Office Suite.
• Ability to multi-task in a fast-paced, team environment.

Education and Experience:

• Associate degree in Business, Marketing, or a related field.
• 2+ years in an email marketing role.
• Experience with top-tier ESP platforms.
• Experience building reports and presentations in MS PowerPoint and Excel.
• Has experience building auto-responders, automated programs, and landing pages.
• Client relationship management experience.

Any other requirements?

Have the ability to legally work in the USA and have experience performing the role that you apply for. Having a good attitude and a desire to learn is always a plus, but having the necessary skills and experience is required.

Job Type: Full-time

FLSA Classification: Exempt

Salary commensurate with experience

Hybrid position: Combination of office-based and work from home.

Only Local South Florida Candidates (Miami-Dade and Broward Counties).