Digital Content Strategist

Hallmark Digital is responsible for driving the company’s direct-to-consumer ecommerce strategy, experience, and growth, delivering an end-to-end digital ecosystem that connects content, product, and customer engagement across Hallmark.com and related platforms. The organization operates as a cross-functional ecommerce engine, integrating merchandising, content strategy, digital experience, analytics, and operations to create compelling, conversion-driven shopping experiences and achieve aggressive growth targets. WHAT YOU’LL DO & HOW IT SHAPES OUR SUCCESS As part of Hallmark’s Digital team, the Digital Content Strategist takes the lead on managing and activating our enterprise eCommerce content calendar based on cross-functional inputs and actionable insights. The Digital Content Strategist is responsible for turning higher-level eCommerce and Brand strategies, trends and objectives into executable content on Hallmark.com and the Hallmark Cards Now app. This includes serving as a lead content advisor and stakeholder of our in-house Creative team; and enabling scalable, user-centered experiences based on a close partnership with Merchandising, Marketing, and Digital Experience & Product teams. The ideal candidate is a self-starter who is energized by creative problem solving, analyzing consumer engagement, and is passionate about the ever-changing eCommerce landscape. Maintain the annual content calendar for marketing and promotions on Hallmark.com and the Hallmark Cards Now app – refresh and prioritize based on consumer insights and learn plans across the business, brand and loyalty programs Develop and kick off briefs to our digital creative team – guide strategic vision and direction based on high-level goals for key storefront pages and new landing pages Partner with the site content execution team to ensure execution details and internal linking aligns with defined strategies and learn plans Lead the content planning of global storefront components inclusive of navigation and promotional ribbons Serve as a lead stakeholder in the creative and digital enhancement review process, and facilitate cross‑functional partner and brand alignment Collaborate with other marketing leaders across email, social, advertising and SEO to identify new and emerging cross-channel opportunities to drive conversion Analyze content performance, real-time consumer trends and competitor benchmarking in order to inform user journey optimizations and test & learn strategies Cross‑share and present content insights to inform real-time and future enhancements to storefront content, toolkit and marketing journey strategies BASIC QUALIFICATIONS Bachelor’s degree or 4 years’ professional experience At least 5 years of experience working in eCommerce, digital marketing or merchandising Experience managing a content calendar Experience creating and presenting briefs for digital or web content creation PREFERRED QUALIFICATIONS Omnichannel content strategy and execution experience Broad digital experience including A/B testing, personalization, SEO, GEO and other emerging AI capabilities Familiarity with data analytics platforms such as Adobe Analytics or ContentSquare Strong, clear communication skills and comfort with presenting ADDITIONAL DETAILS This position offers a hybrid work arrangement, giving you the best of both worlds: collaborating in person on Wednesdays at Headquarters in Kansas City, MO and enjoying the flexibility of working remotely. The salary range for this role is $76,000–$115,000. Final compensation varies based on several factors. Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit‑based increases, aligned with individual and company performance. In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit‑sharing. Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally protected status. Principal only please. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr