Senior Marketing Operations Manager

Job Description

Job Description

Senior Marketing Operations Manager

Butterfly Effects - Headquarters in Deerfield Beach

Salary - $90,000-110k per year

Butterfly Effects is seeking a Senior Marketing Operations Manager to lead the operational, analytical, and digital infrastructure that supports our marketing department.

This role serves as the operational backbone of marketing, overseeing reporting, website management, marketing technology, project management, vendor coordination, campaign execution, and process improvement initiatives across a growing national healthcare organization.

The ideal candidate is highly organized, data-driven, technically proficient, and capable of managing multiple projects simultaneously while improving the systems and processes that drive marketing performance.

Reports to

Director of Marketing

Responsibilities

Marketing Operations & Project Management

• Manage marketing project workflows, timelines, priorities, and resource allocation
• Manage intake and prioritization of marketing requests from stakeholders across the organization
• Coordinate initiatives across marketing, operations, clinical, recruiting, business development, and executive teams
• Facilitate project scoping, timelines, and execution across the marketing team
• Develop and maintain project management systems, workflows, and documentation
• Identify process improvements that increase efficiency, accountability, and visibility
• Serve as the primary operational point of contact for marketing vendors and partners

Website & Digital Operations

• Manage website updates, landing page development, and digital content implementation
• Coordinate website enhancements, optimization initiatives, and user experience improvements
• Ensure forms, tracking, integrations, and conversion paths function properly
• Support SEO implementation and ongoing website improvements
• Conduct quality assurance reviews of websites, landing pages, and digital campaigns

Analytics & Reporting

• Build and maintain marketing dashboards and reporting systems
• Analyze lead generation, conversion, campaign, and market-level performance
• Support executive reporting and performance reviews
• Monitor data quality and reporting accuracy across platforms
• Provide actionable insights and recommendations based on performance trends
• Develop scalable reporting processes that improve visibility into marketing performance

Marketing Technology & Automation

• Support CRM reporting, integrations, and marketing workflows
• Manage survey programs and customer feedback initiatives
• Maintain analytics, tracking, and marketing technology platforms
• Support automation and integration projects that improve efficiency and customer experience
• Establish and maintain reporting standards, tracking conventions, and operational documentation

Campaign, Event & Vendor Management

• Coordinate campaign launches across digital, email, web, direct mail, and traditional channels
• Coordinate marketing events, sponsorship activations, and community outreach initiatives
• Manage timelines, materials, vendor deliverables, and post-event reporting
• Ensure tracking, reporting, assets, and operational requirements are completed before launch
• Monitor project budgets, timelines, and deliverables
• Manage relationships with marketing vendors and external partners

Qualifications

Required

• Bachelor's degree or equivalent professional experience
• 5+ years of experience in marketing, marketing operations, digital marketing, or a related discipline
• Healthcare or Behavioral Health experience preferred
• Strong project management and organizational skills
• Experience managing websites and digital marketing initiatives
• Experience with analytics, reporting, and performance measurement
• Experience working with CRM systems
• Strong analytical and problem-solving abilities
• Excellent communication and stakeholder management skills
• Ability to manage multiple projects and competing priorities simultaneously

Preferred

• Experience supporting marketing operations within a multi-location organization
• Experience working with marketing technology ecosystems, including CRM, analytics, survey, and reporting platforms
• Experience managing website platforms and digital marketing infrastructure
• Experience supporting lead generation and conversion-focused marketing programs
• Experience in healthcare or other regulated industries
• Familiarity with SEO best practices, website optimization, and digital analytics

Success Measures

Success in this role will be measured by:

• On-time delivery of marketing projects and initiatives
• Reporting accuracy and stakeholder adoption
• Website performance and conversion improvements
• Operational efficiency gains across the department
• Marketing technology utilization and optimization
• Quality and consistency of campaign execution
• Vendor performance and accountability
• Cross-functional stakeholder satisfaction

About Butterfly Effects

Since 2005, Butterfly Effects has transformed the lives of over 14,000 families through individualized ABA therapy. Our butterfly logo symbolizes love, rebirth, and metamorphosis - mirroring our commitment to helping children and families thrive.

We are co-founders of the National Coalition for Access to Autism Services (NCAAS) and the Louisiana Coalition for Access to Autism Services (LCAAS) - two nonprofits dedicated to expanding access to ABA regardless of socio-economic status.

At Butterfly Effects, you will find more than a job - you will find a mission. Visit to learn more and apply.