Marketing Coordinator

Job Description

Job Description

Description:

The Marketing Coordinator supports United Insurance's strategic marketing, branding, and community engagement initiatives. This role is responsible for coordinating, executing, and supporting marketing communications, brand standards across platforms, employee engagement initiatives, and corporate promotional and sponsorship activities. The position exercises independent judgement in managing projects, communications, vendor relationships, and marketing initiatives that support business growth, brand visibility, and efforts to build a strong corporate culture while promoting the United Insurance brand.

The essential functions include, but are not limited to the following:

• Partner with the Director of Marketing and Sales team to support strategic marketing and employee engagement initiatives.
• Develop, curate, and manage content for corporate social media platforms, including LinkedIn and Facebook, ensuring alignment with company branding and communication strategies.
• Monitor social media and internal communication engagement metrics and recommend enhancements to improve and boost audience engagement and brand visibility.
• Manage and maintain marketing collateral, branded merchandise, promotional inventory, and company materials while identifying opportunities for process improvements and cost efficiencies.
• Oversee the administration and ongoing maintenance of the United Insurance online company store, including vendor coordination, inventory management, order fulfillment, and user support.
• Support updates and ongoing maintenance of the company website and digital marketing assets to ensure brand consistency and accurate content.
• Order paper products, and company collateral including presentation folders, ID card holders for all offices, business cards, and brochures, as needed.
• Coordinate renewals and management of URLs, web hosting services, marketing memberships, and related vendor relationships.
• Assist in the planning and execution of corporate recognition programs, employee appreciation initiatives, and client engagement campaigns (top client holiday gift/card, employee appreciation gift, etc.).
• Coordinate sponsorship and community engagement activities with nonprofit and community partners, including WinterKids, Junior Achievement, Make-A-Wish, and Boys and Girls Clubs of Southern Maine.
• Collaborate with internal stakeholders to support content development initiatives that position United Insurance as an industry resource and strengthen client and prospect engagement efforts.
• Support marketing integration efforts related to acquisitions and onboarding of newly acquired offices and teams into United Insurance branding and communication standards.
• Plan and coordinate company participation in networking events, trade shows, conferences, sponsorships, and community engagement initiatives, including logistics, vendor coordination, staffing support, registrations, and promotional materials.
• Coordinate client and producer event logistics, including attendee management, catering, event communications, and branded presentation materials.
• Manage updates to business directory listings, employee web profiles, company headshots, and related promotional communications.
• Exercise independent judgment in prioritizing projects, managing timelines, and coordinating multiple marketing initiatives simultaneously.
• Maintain effective working relationships with internal departments, external vendors, community partners, and marketing service providers.
• Perform other duties and special projects as assigned.

• Bachelor’s degree in communication, Marketing, or related field preferred.
• Prior experience in marketing, communications, event coordination, or related field preferred.
• Creative, customer-focused, and results driven.
• Self-motivated, proactive, organized, and adaptable.
• Proficient in Microsoft Office, specifically Excel, Word, PowerPoint, SharePoint, Facebook, and LinkedIn.
• Strong written and verbal communication skills; organizational skills.
• Demonstrated ability to manage multiple projects, prioritize competing deadlines, and exercise independent judgment.
• Positive, friendly, and professional attitude.
• A valid driver’s license and the ability to travel as needed.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.