Digital Commerce Manager

Description

Summary:

At Firelands Scientific, our website is not just a menu; it's our primary revenue driver and storefront. As the Digital Commerce Manager, you will own the end-to-end digital shopping experience across The Landing Dispensaries, ensuring we convert demand into revenue through best-in-class merchandising, navigation, and product storytelling. This role partners closely with buying, planning, retail, and marketing to translate inventory, promotions, and customer insights into a high-performing digital experience.

Essential Duties and Responsibilities:

• Own the end-to-end site merchandising strategy across all categories, driving revenue, conversion rate (CVR), average order value (AOV), and units per transaction.
• Translate inventory positions, promotional strategy, and demand signals into effective on-site execution.
• Build category, collection, and campaign landing experiences that balance brand storytelling with sell-through.
• Lead product ranking, sorting, navigation, filters, and taxonomy strategy to maximize product discovery.
• Manage cross-sell and product recommendation strategies to increase basket size.
• Own site search strategy, keyword taxonomy, synonym mapping, and search optimization.
• Partner with Marketing and agency partners on SEO, content, and local search initiatives.
• Analyze performance trends and provide category-level reporting and recommendations.
• Lead testing and optimization initiatives, including A/B testing and UX enhancements.
• Partner cross-functionally with Buying, Planning, Marketing, and Retail teams.
• Ensure operational excellence during promotions and high-volume periods.

Supervisory Responsibilities:

• No direct supervisory responsibilities; serves as a cross-functional leader and key stakeholder.

Requirements

Relevant Knowledge, Skills, and Abilities:

• 5+ years of experience in site merchandising, e-commerce, or digital retail.
• Proven ability to drive revenue through on-site optimization.
• Strong analytical mindset with the ability to translate data into action.
• Deep understanding of product ranking, taxonomy, search optimization, CVR, AOV, and UPT.
• Experience with e-commerce platforms, CMS systems, and search tools; Dutchie experience preferred.
• Strong organizational, communication, and execution skills.
• Ability to thrive in a fast-paced, highly regulated environment.

Physical Requirements:

• Long periods of prolonged sitting and standing
• Long periods of prolonged use of office equipment including computers and phones
• Requires normal range of hearing and manual dexterity sufficient to operate a computer
• May require lifting up to 25 pounds occasionally

Work Environment:

• Similar to a standard office setting
• Constant interaction with internal and external stakeholders