Local SEO Lead

Role Description

We need someone who can build a local SEO engine for Wonderly. Wonderly helps local service businesses get customers. We want to win the traffic from searches like “landscaper near me,” “best remodeler in Phoenix,” “med spa in Austin,” “personal injury lawyer near me,” and thousands of other local, high-intent queries every day. You’ll own the local SEO strategy end to end.

This is not a role for someone who only writes SEO briefs, manages agencies, or talks about strategy and best practices. You’ll be expected to:

• Find the opportunity
• Build the plan
• Get the pages shipped
• Poke holes in the data
• Figure out what’s working
• Keep iterating

The work will span:

• Local SEO strategy
• Programmatic city and vertical pages
• Map pack optimization
• Google Business Profile strategy
• Service-area business SEO
• Technical SEO
• Internal linking
• Review strategy
• Local citations
• Content templates
• Schema
• Indexing
• Search Console analysis
• Competitive research
• Page quality
• Conversion
• Reporting

You won’t have a fixed checklist. Instead, you’ll have a clear goal: build a channel that drives qualified local demand across all of US+CA.

What Makes This Role Different

Most SEO roles are either too content-focused or too technical. This one is both. You need to understand how local search works at the query level, but also how to build systems that scale across categories, cities, and service areas.

You should be able to answer questions like:

• Which local queries are actually worth going after?
• Where can we rank with pages, and where do we need map pack presence?
• How should we structure city, category, and service pages?
• What is the difference between useful local pages and thin doorway pages?
• How do Houzz, Thumbtack, Yelp, Angi, and similar companies win organic traffic?
• What local SEO bets are worth engineering time?
• Where is indexing breaking?
• Which pages are driving impressions but not clicks?
• Which pages are getting traffic but not converting?

The best person for this role has made local SEO bets before and learned from the results.

What You’ll Own

You’ll own local SEO for Wonderly, including:

• Local SEO strategy across priority verticals and markets
• Map pack and Google Business Profile strategy
• Programmatic local page strategy across city, category, and service combinations
• SEO architecture for local service business pages
• Keyword research for local and high-intent service queries
• Competitive research against companies like Houzz, Thumbtack, Yelp, Angi, HomeAdvisor, and local directories
• Technical SEO requirements for local page generation
• Internal linking strategy
• Schema and structured data recommendations
• Indexing and crawlability analysis
• Local citation and NAP strategy where relevant
• Review and reputation signals where relevant
• Content templates that can scale without becoming low-quality

You should be hands-on. You may need to pull data from Search Console, inspect pages manually, write specs for engineering, review SERPs city by city, build keyword maps, QA page templates, or write the copy of a local landing page yourself.

Expectations

This is a high-ownership role. You should expect:

• Real ownership of local SEO from day one
• Direct accountability for organic growth in local search
• Close collaboration with engineering, product, and marketing
• A fast-changing scope as we learn which verticals and markets work
• A team that values speed, straightforward communication, and ownership over process theater

Wonderly is committed to creating a diverse and inclusive workplace where everyone is treated with respect and given equal opportunities. We do not discriminate based on gender identity, race, ancestry, disability, religion, sexual orientation, pregnancy status, veteran status, or any other characteristic protected by law. We welcome and encourage all qualified candidates to apply for our job openings.