SEO Lead

Role Description

The SEO Lead plays a critical role within our Marketing Team, driving organic growth by developing and implementing SEO strategies that align with our mission of improving lives by transforming people’s homes. Our company provides high-quality, affordable home improvement products and services, and we’re committed to delivering a fun, convenient, and hassle-free remodeling experience to every client.

In this role, the SEO Lead will be responsible for optimizing our online presence, ensuring that prospective customers can easily discover our services through search engines, local directories, and other digital platforms. The position requires a mix of strategic thinking, analytical expertise, and creative content development to generate measurable results that contribute to business growth.

Qualifications

• Positive Mindset & Results-Driven Attitude
• At least 5+ years of experience as an SEO in the home remodeling industry
• Deep Understanding of Local SEO
• Problem-Solving Skills
• Strategic Thinking
• Excellent Communication
• Collaboration Skills
• Strong Work Ethic
• Adaptability
• Dedicated and committed to Excellence

Requirements

• SEO Strategy & Execution
• Local SEO & Google Business Profile (GBP) Management
• Content Strategy & Creation
• Backlink Development & Authority Building
• Analytics & Reporting
• Cross-Functional Collaboration
• Other Tasks as Directed

Benefits

• Competitive Pay
• Opportunity for Growth & Professional Development
• Paid Training
• Collaborative Team Environment

Responsibilities

• Develop and execute comprehensive SEO strategies focused on local service-area targeting.
• Conduct keyword research, competitor analysis, and identify gaps to prioritize high-impact SEO opportunities.
• Optimize on-page elements (titles, meta descriptions, content) and technical SEO (site speed, mobile-friendliness, schema markup).
• Optimize Google Business Profiles for multiple locations, ensuring accurate service area selection and localized content.
• Improve review volume and quality using automated follow-ups and customer incentives.
• Increase local pack rankings and “near me” search visibility through regular GBP updates.
• Develop localized content (e.g., blogs, guides, landing pages) addressing homeowner pain points.
• Collaborate with designers to create engaging video content for YouTube and social platforms.
• Build topical authority by optimizing service pages with FAQs, case studies, and testimonials.
• Acquire high-quality backlinks from industry directories, local business partnerships, and niche blogs.
• Lead guest posting campaigns and co-branded content opportunities with influencers or contractors.
• Leverage PR opportunities (e.g., local news features, project highlights) to secure editorial backlinks.
• Track and report on key performance indicators (KPIs) including organic traffic, keyword rankings, and lead generation.
• Provide monthly reports with actionable insights and ROI analysis for SEO initiatives.
• Stay updated on search engine algorithm changes and adjust strategies accordingly.
• Collaborate with paid media teams to align SEO and PPC keyword strategies.
• Partner with sales and operations to ensure SEO efforts align with business objectives.
• Mentor junior team members and promote a culture of SEO best practices within the team.
• This role requires a detail-oriented, results-driven professional who thrives in a dynamic, fast-paced environment.