SEO & AEO Lead

Role Description

We’re recruiting an SEO & AEO Lead to drive the strategy that grow organic discovery across search engines and LLM answer surfaces. Own the roadmap for technical SEO, content structure and search visibility, ensuring the website architecture and page templates support both discovery and conversion across existing and new markets.

Responsibilities

• Defining SEO and AEO strategy across priority markets and queries.
• Owning the SEO roadmap including page types, structured content and internal linking.
• Working with Tech to deliver the technical SEO backlog and CMS requirements.
• Driving search visibility across traditional search engines and LLM answer surfaces.
• Supporting content planning and ensure SEO best practices across all organic pages.
• Partnering with CRO and Paid Media teams to improve landing page performance.
• Strong technical SEO and AEO knowledge.
• Experience defining scalable content structures and page templates.
• Ability to work closely with Tech teams.
• Strong understanding of search intent and SERP structures.
• Experience driving measurable organic growth.

Company Description

Trade Nation is a global CFD and spread betting broker. We help traders make better decisions through clear market insights, transparent pricing and fairer approach to trading.

• Since 2014, we’ve grown into a market-leading, low-cost broker with our headquarters in London and offices across Europe, South Africa, Asia-Pacific, and key offshore regions including the Caribbean and Indian Ocean.
• Our platform is available in 14 languages, making it accessible to traders worldwide.
• Built on transparency and trust, and driven by our people, our focus is simple: helping customers trade more effectively.
• We do that by keeping costs low, cutting unnecessary complexity and using technology to put traders first.

• We have each other’s backs.
• We challenge each other to be more creative, more curious, more bold.
• We thrive together, taking our work to the next level.
• We form strong bonds through team building and social events.
• We don’t judge; instead, we teach and are open to learning.
• We step up, taking ownership and supporting each other to do the same.