Regional Director of Sales

Job Description

Job Description

TerraBella Senior Living proudly serves thousands of residents and families offering a full range of lifestyle and care options including Active Independent Living, Assisted Living, Memory Care, and short-term Respite. With a foundation rooted in purpose, hospitality, and connection, TerraBella fosters communities where both residents and Team Members thrive.

As part of one of the largest senior living organizations in America, TerraBella communities have earned Great Place to Work® certifications from 2022–2026. At TerraBella, culture, growth, and heart define who we are. We continually aspire and invest in learning and development opportunities that support our team members’ professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.

TerraBella Senior Living is looking for a Regional Director of Sales.

POSITION SUMMARY

The Regional Director of Sales (RDS) leads sales and marketing efforts for the region including community sales teams’ productivity and census building for TerraBella Senior Living. The RDS is responsible for planning, reporting, goal setting, sales process optimization, sales training, marketing efforts, CRM training, sales program implementation, sales compensation administration, and partners with operational team and community leadership in the recruiting, selection and onboarding of sales talent. The RDS is responsible for increasing the effectiveness and performance of the sales team. The RDMS works closely with community Executive Directors, Regional Director of Operations, and corporate team members to focus on the appropriate priorities to ensure the appropriate objectives and goals are achieved within the community sales team Directors of Sales and Coordinators). The RDS role does not manage the Directors of Sales directly but uses influential leadership in partnering with the Executive Director at each community to maximize the productivity of their DOSs.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.

• Overall responsibility of achieving sales move-in and occupancy budgeted plan for each community;
• Maintains knowledge of daily census reporting for all communities; weekly and accurate tracks reporting of sales activities, conversion ratios for DOSs as well as the reporting of Critical Success Factors.
• Develops sales strategies to meet or exceed predetermined sales goals.
• Reports on all activities and results to regional operations leaders and the Sr. Director of Corporate Sales weekly as well as reviewing these reports with EDs and DOSs on a regular basis and on every community visit.
• Coaches, trains, and assists with the management of the Senior Lifestyle Counselors (SLC), Coordinators and associated sales staff. Coaches for improved performance as necessary to achieve goals.
• Motivates the sales staff (DOSs) through effective leadership and positive reinforcement to enhance our culture and improve employee retention.
• Interviews and screens DOS candidates to ensure those hired meet success criteria and standards for the role.
• Performs community site visit audits and assessment of all sales processes; keep the DOSs and coordinator sales process manuals up to date and accurate.
• Demonstrates proficiency in all aspects of the CRM system and be able to train DOSs and marketing coordinators.
• Manages the mystery shopping and competitive shopping program.
• Listens to recorded inbound sales calls to coach sales staff at each community.
• Provides Manager on Duty sales training for each community;
• Maintains accurate competition reports for each community and has a complete knowledge of market conditions and competition, as to advise leadership on changing conditions; displays understanding of the organizations “value pricing” program and collaborates with leadership to track and adjust pricing as is necessary.
• Assures full accuracy and complete integrity in daily, weekly and monthly sales reporting. Reviews and approves commission reports for payment.
• Educates all new and existing DOSs and Coordinators to the standards of the DOS handbook. Ensures ongoing compliance.
• Visits communities in their region on a regular basis to observe individual and group dynamics.
• Assists sales team with implementation at community level with sales and marketing programs/strategies.
• Supports the design and development of educational modules to enhance professional selling skills for each DOS to improve the overall effectiveness of their sales approaches.
• Establishes and maintain compensation plans and yearly renewals for appropriate sales staff.
• Ensures that all quarterly competitive analysis plans from DOSs are kept up to date and accurate.
• Ensures that each Sales Coordinator is supporting the DOSs efficiently, fairly and following all procedures and their role.
• Other duties as assigned by Supervisor

Educational Requirements and Experience:

• Bachelor’s degree in Business Administration, Public Relations/Communications, Marketing or related field
• Five years selling in a dynamic environment; senior living experience a plus.
• At least three years’ experience in multi-community/regional sales manager role with supervisory experience

Benefits:

In addition to a rewarding career and competitive salary, Integral offers a comprehensive benefit package.

Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.

No agencies, please. We do not accept any unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct any inquiries or emails to hiring managers. Thank you.

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