Sr. Product Marketing Manager

Location: Remote (U.S.) or Hybrid/In-Office in Fishers, Indiana About the Role As Senior Product Marketing Manager, you’ll be the connective tissue between what Boardable builds and how the market and our customers understand its value. You’ll report to the Chief Product Officer and serve as the person who turns the roadmap into revenue and feature releases into real customer behavior change. You’re equally accountable for monetization of new functionality and adoption of features customers already own—both delivered through better storytelling and value depiction. You’ll work closely with the Director of Marketing (inbound demand), the Sr. Marketing Manager for Vertical Market Development, Customer Marketing, and Sales—and your job is to build the system that lets all of them carry one consistent story about Boardable to the market and to the customer base. This isn’t a role for someone who runs one-off campaigns. You’re building structure: messaging frameworks, evidence pipelines, launch tiering, enablement architecture. You operate in equal parts as a strategist and an individual contributor. You don’t just set direction—you do the work. And you use AI tools natively and fluently to extend your reach, accelerate execution, and produce the output of a larger team without sacrificing quality. At Boardable, AI-driven individual contribution isn’t a nice-to-have—it’s how we operate. Responsibilities Monetization of New Functionality Own end-to-end go-to-market for new feature and product releases—from positioning to launch planning to post-launch measurement. Build and maintain a launch tiering system that distinguishes major launch moments from minor releases, and decides what bundles into a story vs. what ships quietly. Develop positioning and messaging that creates genuine buyer interest and demand—not just announcements—and instrument it so we know what’s landing. Partner closely with Product to translate roadmap into customer value, and feed customer signal back into the roadmap. Adoption of Existing Functionality Build the storytelling system that drives deeper utilization of features customers already own—surfacing the "you're missing this" in lifecycle moments where it matters. Partner with Customer Marketing to embed adoption narratives into onboarding, lifecycle email, in-app messaging, and customer education. Identify high-leverage adoption opportunities where better storytelling—not new product—unlocks upgrades, expansion, and retention. Positioning & Competitive Intelligence Define and evolve Boardable’s positioning in the board management and nonprofit tech landscape—our voice, our narrative, our position relative to the alternatives. Run a continuous competitive intelligence practice—tracking how Boardable stacks up against key alternatives, identifying positioning gaps, and arming the team with the intelligence they need to win. Build a messaging house and value framework that the rest of the marketing team can build campaigns against without reinventing the wheel. Sales, CS & Cross-Functional Enablement Build and maintain the materials that help Sales and CS speak about Boardable with confidence and clarity—battlecards, one-pagers, demo guides, objection frameworks, and segment-specific messaging. Operate the voice-of-customer program—conducting interviews, mining win/loss, synthesizing signal—and feed it back into messaging, product, and the rest of marketing. Support pricing, packaging, and expansion messaging as the product evolves. Make sure what we say externally matches what our team says internally—one consistent story across Sales, CS, Demand Gen, Customer Marketing, and Market Development. Content & Customer Storytelling Develop high-impact content that depicts value: case studies, landing pages, webinar narratives, sales collateral, and customer stories. Identify and produce customer evidence that demonstrates real-world impact—stories that speak to existing customers and to the new verticals Boardable is opening. Partner with the Director of Marketing on SEO and content strategies that bring nonprofit leaders into the funnel. Who You Are You’ve spent 3–6 years in B2B product marketing, ideally in SaaS, and you know what a real product marketing system looks like—not just what a launch plan looks like. You care about the work—and about the organizations Boardable serves. You think in systems, not one-offs. When you join a team, you build the messaging frameworks, launch tiering, and evidence pipelines that outlast any single campaign. You can hold two jobs at once. You instinctively distinguish monetization storytelling (creating new perceived value worth paying for) from adoption storytelling (reframing value customers already own)—and you know they’re different jobs with different audiences and different proof. You start from evidence, not opinion. You run a continuous research practice—usage data, customer interviews, win/loss, competitive intel—and you use it to make every message sharper than the last. You’re the connective tissue. You see yourself as the person who makes one consistent story show up across Demand Gen, Customer Marketing, Sales, and Market Development—each tuned to its moment, none fragmented. You translate complex into compelling. You can take a product feature and turn it into a story that makes someone say “we need that.” You write clearly, knowing when fewer words land harder. You measure what matters. You don’t stop at MQLs. You measure adoption lift, expansion signal, sales-asset usage, and message resonance—because that’s how you know the system is working. You move without being pushed. You’re comfortable being the one who sets the agenda. You ask for input, build alignment, and get things done. You use AI as a force multiplier. You don’t just experiment with AI tools—you rely on them. You use them to research faster, analyze competitors, synthesize customer evidence, and iterate messaging at a speed that punches above your weight. Qualifications 3–6 years of product marketing experience, with meaningful time owning launches end-to-end Demonstrated ability to develop messaging frameworks, positioning, and launch plans that drove measurable outcomes—adoption, expansion, win rate, or pipeline Experience operating a voice-of-customer or evidence pipeline that feeds messaging and product Strong written communication skills—you’ll write a lot, and it should be good Fluency with AI tools as a core part of your daily workflow—you use them to think faster, produce more, and punch above your weight Comfort with marketing analytics and a working knowledge of what’s worth measuring Familiarity with HubSpot, Salesforce, or similar marketing/CRM platforms Experience working cross-functionally in a lean, high-ownership environment B2B SaaS experience required; vertical SaaS or nonprofit sector experience a plus EEO Posting Statement It is the policy of Boardable to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law. This policy relates to all phases of employment, including, but not limited to, recruiting, employment, placement, promotion, transfer, demotion, reduction of workforce and termination, rates of pay or other forms of compensation, selection for training, the use of all facilities, and participation in all company-sponsored employee activities. Provisions in applicable laws providing for bona fide occupational qualifications, business necessity, or age limitations will be adhered to by the company where appropriate. #J-18808-Ljbffr