Marketing Manager

Why us? Are you a little Austin-tatious? Sage Hospitality Group is hiring a Marketing Manager for the lively Hotel Van Zandt in Austin, Texas! We are looking for independent thinkers and quick learners. Those who harness their entrepreneurial spirit so that it breaks preconceived notions. At Hotel Van Zandt, we’re not afraid to forge our own path. After all, it’s what industry leaders do. Located in the Rainey Street District, Hotel Van Zandt features 319 guest rooms and suites, more than 25,000 square feet of meeting space, and four food and beverage outlets, including Geraldine’s and the new cocktail lounge, Brass Poppy. From pop-up events and lobby activations to themed suites and unique experiences, we invite risk-takers and creative spirits to join our team. As part of Sage Hospitality Group, we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences. No matter your daily role, Sage recognizes that your success is about more than the work you do—it’s really about who you are, which is why we invest in your personal and professional growth. We hope you consider joining us! Job Overview The Marketing Manager serves as the on-property marketing representative for Hotel Van Zandt, responsible for executing marketing initiatives, coordinating events and activations, and supporting the day-to-day marketing needs of the hotel. Reporting to the Area Director of Marketing, this role is responsible for implementing marketing strategies, managing social media channels and content creation with the support of third-party agency partners, managing day-to-day marketing operations, supporting revenue-generating initiatives, and ensuring brand consistency across all guest-facing touchpoints. This is a position that requires excellent organization and communication skills, working cross-functionally with Operations, Food & Beverage, Sales, and Revenue Management so that daily tasks are completed in an efficient and timely manner to bring campaigns, activations, partnerships, and events to life. Responsibilities ESSENTIAL DUTIES AND RESPONSIBILITIES include the following (other duties may be assigned): Marketing Operations & Administration Execute annual and quarterly marketing plans developed in partnership with the Area Director of Marketing Manage day-to-day marketing requests and priorities from hotel departments Coordinate project timelines and ensure timely completion of marketing initiatives Maintain marketing calendars, campaign schedules, promotional timelines, and activation plans Assist with budget tracking, invoice processing, vendor coordination, and marketing expense management Coordinate with agency partners, designers, photographers, printers, and other external vendors Prepare monthly reporting and marketing recaps including campaign performance, social media metrics, website analytics, and promotional results Social Media Management & Content Support Coordinate content collection across the hotel, including photography, video, guest experiences, activations, and food & beverage programming Serve as the primary liaison with social media and PR agency partners Create and organize content assets for social media, website, email, and promotional use Assist with influencer visits, media stays, and content creator partnerships including creating face sheets, managing welcome amenities Monitor social channels for brand consistency, guest engagement opportunities, and emerging trends Prepare monthly social performance reports and content recaps Digital Marketing & Website Maintenance Maintain and update Hotel Van Zandt's website, including offers, packages, event listings, landing pages, and content updates Support the execution of email marketing campaigns through content gathering, copywriting, asset management, and deployment coordination Ensure all online listings, business profiles, and directory information remain accurate and current Monitor website functionality and coordinate updates with corporate and agency partners Assist in tracking campaign performance and identifying optimization opportunities Events, Activations & Community Engagement Serve as the primary on-property marketing contact for all events, activations, and experiential programming Coordinate planning and execution of hotel events, partnerships, promotions, and community initiatives Ensure all event details are communicated internally through established SOPs and operational channels Attend and support activations, media events, influencer visits, photoshoots, and community engagements as needed Manage event listings and promotional calendars across third-party platforms including Visit Austin, Do512, and other partner channels Work closely with Operations and Food & Beverage teams to ensure successful execution and guest experience delivery Identify opportunities to enhance visibility, drive local engagement, and support revenue objectives through experiential programming Brand Management & Marketing Collateral Maintain brand standards across all guest-facing collateral and marketing materials Update and coordinate production of hotel signage, menus, collateral, sales materials, event materials, and in-room communications Support design and production of basic marketing materials, presentations, flyers, promotional assets, and internal communications Ensure all marketing touchpoints accurately reflect brand positioning and current offerings Support Sales, Catering, Revenue Management, and Food & Beverage teams with marketing materials and promotional needs General Responsibilities Brainstorm and develop unique, creative packages and experiential offerings that align with sales, revenue, and PR goals Write on-brand, grammatically correct copy for all packages and offerings as well as the website, email campaigns, social media, marketing collateral, etc. Work with Area Director of Marketing on strategic partnerships and fulfillment as it relates to packages, events, and activations Work evenings, weekends, and holidays as necessary to support events and activations Performs other duties as assigned or deemed necessary by management Qualifications Education College degree in marketing communications (or related field); three years related experience and/or training. Experience Previous marketing experience is a must. Hospitality experience preferred. Knowledge/Skills Strong interpersonal, verbal, and written communication skills Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals Ability to negotiate effectively Excellent attention to detail and multi-tasking skills Professional appearance and manner Computer literacy, specifically MS Word for Windows Communication at all levels; multi-tasking; time management Strategic Skills Proficient in the position-required job skills and knowledge. Intelligent in grasping and integrating new information. Is an active learner with a strong sense of curiosity. Has natural instincts and insight for finding the best solution to unclear situations, issues, and problems. Considers multiple resources and methods for analyzing problems. Makes great decisions. Operating Skills Is effective in prioritizing work; consistently manages time and processes to create maximum efficiency with minimum disruption or redundancy. Has excellent attention to detail and writing skills. Is time-sensitive and understands how work and processes fit in with other departmental or business priorities and objectives. Can adjust work to accommodate expected and unexpected changes. Can gauge progress concerning overall impact and results. Courage Can think and act independently with confidence. Has personal fortitude and integrity when faced with challenges. Energy & Drive Energetic and takes initiative. Is proactive and persistent in pursuing and completing tasks. Strives to exceed expectations and goals. Personal & Interpersonal Skills Welcoming and warm personality. Able to engage easily and actively connect with others. Is genuinely caring and compassionate; visibly demonstrates a desire to understand others. Creates confidence and trust with others, is socially aware of self and others, and is known for communicating the right message at the right time. Utilizes a variety of approaches and communication techniques tailored to each situation. Is comfortable in conversing with individuals from a variety of backgrounds and at all organizational levels. Is direct yet tactful and considerate of the audience. Positively accepts and provides feedback. Physical Demands The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Occasional standing. Occasional carrying and lifting of files and office items up to 25 lbs. Environment 95% indoor office environment Benefits #J-18808-Ljbffr