Manager, Customer Marketing

Manager, Customer Marketing

Location: Austin, Texas (Hybrid)
Reports To: Marketing VP
Department: Marketing
About Consuela

Consuela is a growth-stage lifestyle brand founded by artist, designer, and philanthropist Conni Reed to fulfill her passion for creating art, supporting and uplifting women, and working in Mexico. Based in Austin, TX, and Leon, Guanajuato Mexico, the Consuela team collaborates across borders to bring art to life with each collection of bags, charms, and accessories that reflect Conni's design philosophy, The Art of the Unmatched™ - an intentional juxtaposition of colors, textures and patterns that reflect life's wild and varied journey.


Consuela's purpose and mantra - Make Today Ridiculously Awesome - is woven into the very fabric of the company and stitched inside each product as a daily reminder that finding joy in the journey is our choice to make.
Purpose of Role

The Customer Marketing Manager role is both a strategist and operator within Consuela's marketing organization responsible for shaping and scaling our customer retention ecosystem. Reporting directly to the Vice President of Marketing, this role owns the strategy, execution, and performance of customer lifecycle marketing across email, SMS, and direct mail with the overarching objective of increasing customer retention, engagement, and lifetime value (LTV).

This role is responsible for deeply understanding the behaviors, motivations, and purchase patterns of the Consuela customer and translating those insights into highly personalized, data-driven campaigns that strengthen brand affinity and drive incremental revenue. The Customer Marketing Manager will oversee audience segmentation, lifecycle automation, promotional and triggered campaigns, loyalty-driving initiatives, and customer journey optimization across owned channels.

Successful candidates for this role are analytical, strategic, and endlessly curious about customer behavior. They have a proven ability to blend creativity with performance marketing rigor and understand how to build retention strategies that feel personal, thoughtful, and unmistakably on-brand. They are highly organized, detail-oriented, and exceptional cross-functional collaborators who thrive in a fast-moving, growth-stage environment with a high degree of change.

This role is based onsite in Austin, TX, and remote candidates will not be considered.

Key Responsibilities

• Develop and execute Consuela's customer retention and lifecycle marketing strategy across email, SMS, and direct mail
• Own the performance of CRM and owned marketing channels with accountability for retention, repeat purchase behavior, engagement, and customer lifetime value
• Build and optimize highly segmented customer journeys, automated flows, and campaign strategies designed to deepen customer relationships and increase conversion
• Partner cross-functionally with Marketing Strategy, Brand Creative, Digital Commerce, Retail, Customer Experience, and Analytics teams to deliver cohesive and customer-centric experiences
• Analyze customer data, behavioral trends, and campaign performance to identify opportunities for optimization, incrementality, and growth
• Develop sophisticated audience segmentation strategies based on customer behavior, purchase history, lifecycle stage, and engagement patterns
• Create testing frameworks across messaging, timing, creative, audience segmentation, and promotional strategy to continuously improve performance
• Oversee lifecycle automation including welcome, post-purchase, win-back, loyalty, replenishment, VIP, and re-engagement flows
• Partner with external vendors and agency partners as needed to support retention marketing initiatives and direct mail execution
• Drive strategic direct mail initiatives as an integrated component of the broader digital marketing ecosystem
• Monitor and report on key CRM and retention metrics including retention rate, repeat purchase rate, LTV, AOV, engagement, unsubscribe rates, and revenue contribution
• Maintain operational excellence across campaign planning, QA, calendarization, and execution
• Stay current on emerging CRM, personalization, and retention marketing trends, technologies, and best practices

Requirements


What You Bring to the Role

• 5-8 years of customer, retention, or lifecycle marketing experience within a retail, fashion, lifestyle, ecommerce, agency, or consulting environment
• Proven success developing and scaling retention marketing strategies that positively impact retention, LTV, purchase frequency, and customer engagement
• Advanced expertise with Klaviyo including segmentation, automation, campaign execution, reporting, and lifecycle flow architecture
• Strong working knowledge of Shopify, Square, and ecommerce customer data ecosystems
• Proven ability to build and optimize highly targeted email, SMS, and direct mail programs that drive measurable incrementality
• Strong analytical and quantitative skills with the ability to translate customer data into actionable marketing strategies
• Experience identifying valuable customer segments and building strategies to influence customer behavior and long-term loyalty
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
• Exceptional communication and cross-functional collaboration skills
• Ability to balance strategic thinking with hands-on execution in a player-coach style environment
• Passion for storytelling, customer experience, art, fashion, and brand-building

How You Show Up

• You are deeply curious about people, behavior, and what drives customer connection
• You combine analytical rigor with creative intuition
• You bring structure, organization, and clarity to fast-moving environments
• You sweat the details while never losing sight of the bigger picture
• You proactively identify opportunities instead of waiting for direction
• You communicate thoughtfully, clearly, and collaboratively across teams
• You thrive in environments where priorities evolve and adaptability matters
• You care deeply about delivering experiences that feel personal, elevated, and emotionally resonant
• You embody Consuela's spirit of creativity, optimism, and finding joy in the journey

What Success Looks Like

• Active customer file, retention rate and LTV illustrate a sustained growth trend aligned to targets
• Lifecycle campaigns and automated flows drive measurable incremental revenue
• Customer segmentation strategies become increasingly personalized and effective
• Email, SMS, and direct mail channels operate as a connected, high-performing ecosystem
• Campaign execution is highly organized, accurate, and on time
• Customer engagement metrics improve across owned channels
• Testing and optimization become embedded in the retention marketing culture
• Customers feel more connected to the Consuela brand at every stage of their journey