Marketing Specialist

Company Description We Are Bosch. At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our areas of activity are every bit as diverse as our outstanding Bosch teams around the world. Their creativity is the key to innovation through connected living, mobility, or industry. Let’s grow together, enjoy more, and inspire each other. Work Reinvent yourself: At Bosch, you will evolve. Discover new directions: At Bosch, you will find your place. Balance your life: At Bosch, your job matches your lifestyle. Celebrate success: At Bosch, we celebrate you. Be yourself: At Bosch, we value values. Shape tomorrow: At Bosch, you change lives. Job Description Join Bosch Fleet Services as a Marketing & Brand Communications Specialist, where you'll help shape the brand across North America. In this role, you'll create engaging content, execute multi-channel marketing campaigns, and coordinate events while partnering with the global Bosch Fleet team. This is an exciting opportunity to make a direct impact on brand visibility, develop innovative marketing materials across digital and print platforms, and gain valuable insight into the North American fleet industry. While gaining an understanding of the North American Fleet Business (Carsharing, Car Rental, Last Mile Delivery, Middle Mil, Long-haul, Telematic companies, vehicle maintenance ecosystem, (partial) autonomous transportation players) you’ll develop new ideas for scalable content with consistent focus on brand tonality, user journey and customer requirements. You will have a passion for visual compelling designs and developing impactful advertising campaigns across multiple platforms. Additionally, you will be leading content and coordination for the execution of sales and marketing events. Key Responsibilities Marketing Strategy & Execution: Develop and implement B2B and partner marketing campaigns aligned with go to market strategies, including digital initiatives such as LinkedIn campaigns. Content Creation & Digital Media: Lead content creation efforts, transforming complex technologies into clear and compelling customer focused messaging while ensuring brand consistency across digital and print channels. Creative Design: Develop high quality designs for print, digital, video, and presentation materials using Canva, Adobe Creative Suite, PowerPoint, and other tools while following Bosch corporate branding and design standards. Advertising Campaigns: Create and manage multi channel campaigns, optimizing performance across web, social media, email, print channels, and events to increase engagement and reach target audiences. Event Coordination: Plan and execute sales and marketing events, including trade shows, conferences, customer events, and conventions. Coordinate event logistics including shipments, booth materials, vendor management, registrations, travel arrangements, promotional assets, and onsite execution. Partner Marketing: Collaborate with strategic partners to develop joint marketing initiatives, co branded materials, and coordinated trade show and event activities. Social Media & Digital Content: Develop social media content and communication timelines aligned with product launches, campaigns, and events. Apply SEO best practices to improve content visibility across websites and social media platforms. Video Production: Create and edit engaging video content including product demonstrations, customer stories, event recaps, and brand storytelling. Sales Enablement: Work closely with sales teams to develop marketing materials, presentations, event assets, and digital resources that support lead generation and customer engagement. Brand Management: Ensure all marketing materials adhere to Bosch brand guidelines, messaging standards, and quality expectations. Collaboration & Analysis: Work cross functionally with sales, product management, engineering teams, global stakeholders, external agencies, and marketing partners to strengthen brand positioning and evaluate campaign effectiveness. Qualifications Bachelor's degree in Communications, Marketing, Graphic Design, Advertising, or a related field. Must be able to travel domestically and support trade shows, conventions, and customer events. Highly motivated team player who can work independently and take ownership of projects and responsibilities. General understanding of marketing communications, print production, corporate identity, advertising, and multimedia design. Excellent written and verbal communication skills. Strong organizational and time management skills with the ability to manage multiple priorities and meet deadlines. Detail oriented with a commitment to producing accurate and high-quality work. Preferred Qualifications Experience planning and coordinating trade shows, conferences, and customer events, including logistics management. Experience desinging withing a corporate design system Experience supporting B2B marketing campaigns and sales enablement initiatives. Familiarity with Canva, Adobe Creative Suite, PowerPoint, video editing tools, and digital marketing platforms. Ability to understand technical concepts and collaborate with engineering, product, and mobility teams to transform complex information into customer focused messaging and marketing content. Understanding of fleet management, telematics, mobility services, transportation, or related industries. Equal Opportunity Employer Equal Opportunity Employer, including disability / veterans Benefits Your well-being matters at Bosch! We offer a competitive compensation and a benefits package designed to empower you in every area of your life. This includes premium health coverage, a 401(k) with generous matching, resources for financial planning and goal setting, ample paid time off, parental leave, and comprehensive life and disability protection. We're investing in your success! #J-18808-Ljbffr