Social Media Specialist, Military Division

Position Overview The Social Media Specialist, Military Division, serves as the strategic lead for all military and veteran‑focused social media initiatives. This role is responsible for developing audience strategies and monitoring lead performance metrics, ensuring that all messaging aligns with applicable VA loan guidelines and compliance standards. The specialist works closely with the Sr. Director of Marketing and Marketing Manager to translate strategic direction into effective, on‑brand, compliant, and results‑driven social media execution. Job Responsibilities Define the messaging strategy for service members, veterans, and military spouses. Research and identify key needs, challenges, and topics that resonate with military and veteran audiences related to VA loan programs. Translate VA loan benefits and underwriting concepts into clear, audience‑friendly messaging. Manage Facebook/Instagram posts and messaging, targeting military and veteran audiences. Set campaign objectives, KPIs, and audience segments. Identify military and veteran social media influencers. Coordinate influencer content, incentives, and campaign timelines. Build relationships with military communities online and manage community engagement strategy. Ensure all military‑focused messaging aligns with mortgage/VA loan compliance. Collaborate with loan officers and underwriting to verify accuracy of VA loan content. Maintain brand and compliance guidelines for campaigns and influencer partnerships. Track and report on key performance indicators (KPIs), including lead volume, conversion rates, CTR, CPC, cost per lead, and ROI; optimize campaigns continuously. Develop and maintain weekly and monthly reports on campaign performance and lead attribution. Recommend strategy changes based on data and audience feedback. Provide clear direction on content needs, angles, and campaign requirements. Share campaign briefs, scripts, and messaging guidance for content creation. Review drafts and provide feedback to ensure alignment with strategy and compliance. Create and schedule all content on all platforms and monitor performance. Qualifications and Skills 2+ years of experience in digital marketing, social media strategy, paid social, or influencer marketing. Military or veteran experience is a plus but not required. Experience in mortgage, VA loans, real estate, financial services, or military recruiting, preferred. Advanced understanding of targeting and engaging military and veteran audiences. Familiarity with CRM workflows and lead tracking (e.g., Airtable, HubSpot, or similar). Familiarity with VA loan basics, underwriting, and compliance, preferred. Knowledge of AI tools for marketing automation and workflow optimization, preferred. Skilled in written communication and effective collaboration across marketing, loan officers, and underwriting teams. Skilled in using data and analytics to evaluate campaign performance and inform optimization strategies. Benefits Competitive compensation plan. Medical, dental, and vision coverage. 401(k) program. Company‑provided short‑term disability. Employee assistance program. Wellness program. Application Apply now: careersatccm.com Licensing Information CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit California Privacy Statement California residents: Please see CrossCountry’s privacy statement for information about how CrossCountry collects and uses personal information about California applicants. Equal Employment Opportunity Statement CrossCountry Mortgage, LLC strives to provide employees with a robust benefit package and welcomes diversity and inclusion. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion. CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. CrossCountry Mortgage supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to race, color, religion, religious creed, national origin, age, physical or mental disability, ancestry, marital status, uniformed service, covered veteran status, citizenship status, sex (including pregnancy, childbirth, and related medical conditions, and lactation), sexual orientation, gender identity, gender expression, transgender status, domestic violence victim status (where applicable), protected hairstyle or texture, genetic information (testing or characteristics), or any other protected status of an individual or because of the individual’s association with a member of a protected group or any other characteristic protected by federal, state, or local law (“Protected Characteristics”). The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self‑expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion. #J-18808-Ljbffr CCM CrossCountry Mortgage, LLC