Vice President, Marketing Lead-Channel Strategy & Optimization

Job Description

The Performance Marketing Owned Media Channel Strategy and Optimization (CSO) team is responsible for driving growth and efficiency across owned digital marketing channels (e.g., Chase.com, Chase Mobile, email) within the Consumer & Community Banking Marketing division. We leverage data, technology, and creative strategies to optimize performance, maximize ROI, and deliver best-in-class customer experiences in Chase.com and Chase Mobile App.

As a Vice President, Marketing Lead on the Channel Strategy and Optimization team, you should be data driven to lead channel strategy, performance analysis and optimization for each Line of Business (LOB) marketing partner within Owned Media. You will be accountable for diagnosing LOB performance, identifying the highest-impact opportunities across the funnel, and driving clear recommendations and decisions that improve results against targets.  This is a highly visible, strategic role with significant interaction with cross-functional teams across the firm. You will translate insights into executive-ready communications and clear recommendations, ensuring campaigns meet or exceed performance benchmarks.  You will advance the usage of AI and automation to proactively reduce manual operations, increase the speed and quality of insights, and enhance campaign and channel efficiency at scale.

Job Responsibilities

• Build a repeatable view of LOB performance and drivers; translate complex performance signals into simple, actionable insights and decisions.
• Evaluate awareness, consideration, and conversion performance; identify where drop-off occurs and what Owned Media levers can change outcomes.
• Lead the development of the optimization framework across Owned channels (ads, email, and orchestration)—including governance, analytics, integration, and solutioning—while also owning optimization strategy and performance improvement for the Owned ad channel for your assigned LOB(s)
• Monitor weekly and monthly results, surface material changes quickly, run root-cause analyses, and drive recovery/acceleration plans aligned to account targets.
• Create and maintain governance routines and playbooks that drives toward consistent, holistic, and scalable strategies.
• Lead delivery of control requirements and ensure sound controls.
• Partner closely with relationship management, reporting/innovation, ad frameworks, product, experimentation, optimization, and marketing execution to align priorities and ensure end-to-end delivery.
• Produce executive-ready narratives, recommendations, and decision rationale; influence senior stakeholders and LOB partners through clear storylines and strong business judgment.
• Develop, enhance, and manage default strategy to improve customer experience while delivering incremental business impact.
• Lead strategy, governance, optimization, and performance for high-priority placements, ensuring consistent standards and decisioning.
• Design the channel capabilities framework and influence product partner requirements/roadmaps that unlock performance and reduce operational friction.

Required qualifications, capabilities and skills

• Master’s degree in a marketing or relevant business field (e.g. digital product, marketing analytics)
• 8+ years of hands-on experience in digital marketing analytics, performance measurement, and optimization across web/app owned channels.
• Demonstrated ability to structure ambiguous problems, create analytical frameworks, and drive decisions with data.
• Proven executive communication skills—can turn analysis into clear recommendations, trade-offs, and decision narratives.
• Strong stakeholder management and business judgment; able to balance speed, governance, and performance outcomes.
• Strong program/project leadership with comfort running multiple workstreams simultaneously.
• Hands-on proficiency with analytics and reporting tooling (e.g., Adobe Analytics, Tableau or similar platforms).
• Strong analytics, executive communication, stakeholder leadership, and the ability to operate independently in a fast-paced environment.
• Lead governance and oversight and evaluate the navigation experience at Intake to improve customer experience and channel outcomes.
• Develop and manage playbooks (e.g., Channel Usage, Experimentation, Boosting) to standardize best practices and enable scale.
• Lead the relationship with Persado and ensure all controls/requirements are satisfied while maximizing incremental performance impact from enhanced content.

Preferred qualifications, capabilities and skills

• Experience owning governance mechanisms and controls in a regulated environment (audit readiness, documented standards, decision logs).
• Deep experience with experimentation strategy (test design, launch governance, measurement, and scaling learnings).
• Proven track record influencing product/engineering roadmaps through clearly defined requirements and quantified business cases.
• Demonstrated ability to operationalize AI/automation to reduce manual work and improve marketing efficiency.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.