Sr Product Marketing Manager - Residential AC

About Midea America:

Midea America Corp., is one of the world's largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. In North America we strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion, and partnership with our teams. Midea America is a subsidiary of the Midea Group, a global company with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, we are ranked #245 as a Fortune Global 500 company and offer one of the most comprehensive product portfolios in the industry.

Increase your chances of an interview by reading the following overview of this role before making an application.

Overview:

We are seeking a strategic and results-driven Sr Product Managerto lead our Room Air Conditioning (RAC) category, covering window ACs, portable ACs, and dehumidifiers. Reporting directly to the Product Marketing Director, you will serve as the commercial and strategic expert for the RAC portfolio in the U.S. market.

In this role, you will be responsible for end-to-end product lifecycle management, portfolio strategy, product positioning, pricing, and channel expansion. Working closely with cross-functional teams across Sales, R&D, and Global HQ, you will drive initiatives to protect our market leadership while launching innovative products to capture new growth opportunities from the ground up.

Key Responsibilities:

Strategic Category Management & Execution

• P&L & Business Growth: Own category revenue, volume, and margin targets. Manage expense ratios, optimize product mix, and maintain healthy inventory levels through aligned PSI (Production, Sales, Inventory) forecasting.
• Strategic Business Planning: Develop, align, and execute comprehensive business plans and go-to-market strategies tailored to the U.S. market.
• Process Improvement: Identify and implement cross-departmental workflows to enhance category efficiency and speed to market.

Product Planning & Lifecycle Management

• Portfolio & Positioning Strategy: Partner with R&D, Design, and Quality teams to define local product lineup logic, positioning, feature sets, and pricing strategies for New Product Development (NPD).
• Lifecycle Oversight: Manage the full product lifecycle from launch to end-of-life (EOL) transitions, using targeted promotional budgets and sell-through strategies to maximize profitability.
• Global Collaboration: Coordinate technical, regulatory, and localized feature requirements directly with Global HQ and R&D teams.

Go-To-Market & Channel Enablement

• New Product Launches: Lead the end-to-end launch process, collaborating with Marketing Communications to develop launch briefs, digital assets, retail enablement tools, and channel activation plans.
• Sales & Channel Support: Serve as the product marketing partner for internal sales and external distributor teams. Ensure channels are equipped with technical specifications, marketing collateral, promotional materials, and field training assets.
• Market Intelligence: Serve as the U.S. market expert on HVAC/RAC trends, competitive movements, pricing shifts, consumer insights, and regulatory changes.

Qualifications:

• Bachelor's degree in Business, Engineering, or a related field required; MBA preferred.
• Minimum of 6 years of experience in product marketing or product management. Experience in Room AC, Home Appliances, or the DIY retail channel is strongly preferred.
• Advanced proficiency in Microsoft Office Suite, specifically Excel (financial modeling, forecasting) and PowerPoint (exec presentations).
• Exceptional verbal, written, and presentation skills with demonstrated ability to align matrixed teams and global headquarters.
• Willingness to travel frequently domestically (~35%) and occasionally internationally (5–10%).

Feature Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• 401(k)

Midea America Corp. is an equal opportunity employer. xhyhwjd We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.