Marketing Coordinator

Marketing Coordinator

LUXHAIR is a South Florida based Ladies Fashion Hair Company featuring celebrity-branded high-fashion hair extensions, wigs, and hair accessories by Sherri Shepherd, Tabatha Coffey and Daisy Fuentes. Product distribution in Salons, Chain Salons, Over-the-Counter Beauty Supply, Salon Distributors, Department Stores, Websites and Direct Response TV.

Primary responsibilities

• Create, deliver, edit, and optimize marketing materials.
• Ensure that messages are supportive of and consistent with marketing strategies.
• Help supervise social media outreach.
• Coordinate and deliver email campaigns.
• Mass-mail materials.
• Create brochures and sell sheets.
• Provide support to marketing department.
• Coordinate flow of information and communication and disseminate it according to plan/strategy.
• Source marketing vendors based on budget.
• Develop marketing communications campaigns.
• Create thought leadership materials.
• Create and deliver case studies, white papers, executive bios, corporate newsletter content, and speaking proposals.
• Identify, develop and execute communications strategy for key media contacts and customer references.
• Research media coverage and industry trends.
• Develop fresh story ideas.
• Conduct extensive media outreach.
• Manage video content.
• Manage storage of all marketing images.
• Send out customer requested images and collateral.
• Create templates for sales department to use for selling.
• Create and distribute customer surveys.

Technical Skills

• Microsoft Office, Photoshop, Illustrator, InDesign, iLife Suite, Word Press, Final Cut Pro, Digital Photograph.

Full Benefit package including 401(k)