Marketing Manager

A well-established and growing professional services organization in Boynton Beach is seeking an experienced, creative, and results-driven Marketing Manager to lead and execute its marketing initiatives. This is an excellent opportunity for a strategic marketing professional to play a key role in brand growth, client acquisition, and overall business development. Key Responsibilities • Develop, implement, and oversee comprehensive marketing strategies aligned with the organization's business objectives. • Manage digital and traditional marketing campaigns, including advertising, content creation, social media, public relations, email marketing, and community outreach. • Ensure all marketing activities comply with applicable industry regulations and ethical standards. • Oversee the creation, review, and distribution of marketing materials, branded content, and promotional campaigns. • Manage relationships with outside vendors, agencies, media partners, and consultants. • Track, analyze, and report on marketing performance, campaign effectiveness, and return on investment. • Collaborate with leadership and internal departments to maintain consistent messaging and brand standards. • Identify new marketing opportunities, emerging trends, and growth strategies. • Assist with event planning, sponsorships, community engagement initiatives, and public relations efforts. Qualifications • Bachelor's degree in Marketing, Communications, Business, or a related field preferred. • Minimum of three (3) years of marketing experience, preferably within a professional services environment. • Strong understanding of digital marketing, SEO, social media management, content marketing, and paid advertising. • Excellent written, verbal, and interpersonal communication skills. • Highly organized with the ability to manage multiple projects and deadlines simultaneously. • Self-motivated, detail-oriented, and capable of working independently. • Experience with CRM platforms, marketing analytics, and marketing automation tools is preferred. Position Details • Employment Type: Full-Time (40 hours per week) • Schedule: • Monday – Thursday: 8:30 AM – 5:30 PM • Friday: 8:30 AM – 5:00 PM • Location: Boynton Beach, Florida Benefits • Salary based on experience • Health insurance • 401(k) retirement plan • Paid time off (PTO) • Paid holidays • Professional development opportunities Qualified candidates who are passionate about marketing, brand development, and business growth are encouraged to apply. All inquiries and applications will be kept strictly confidential. Responsibilities: • Developing an annual Marketing and Business Development plan and budget, including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities • Evaluating and analyzing the performance of campaigns and reporting to the ownership • Create, maintain, and analyze law firm KPIs and reporting to ownership • Engaging in research and analysis, and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities • Creating promotional messages and themes to drive business • Coordinating and integrating marketing strategies across multiple channels, including Digital and traditional media outlets • Managing third-party vendors and negotiating media buys • Identifying internal and external event opportunities (including sponsorship and speaking slots), assessing the value, relevance, and costs/benefits of these opportunities, and supervising events • Drafting and maintaining up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats • Evaluating the client experience from start to finish, identifying areas for improvement, and developing and implementing means to achieve improvement of the client experience • Managing day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts • Working with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects Qualifications: • An undergraduate degree is required, and a secondary degree (e.g., a Master’s degree, a Ph.D., an M.B.A.) is preferred • Minimum of 5+ years of demonstrated success in a business development/marketing-related field • Experience in a professional services environment with previous law firm experience preferred • Demonstrated experience in planning and executing a marketing campaign from start to finish while working in a leadership capacity • Proven success in strategically identifying competitive opportunities and leading organizations to unprecedented growth. Expertise in branding, tactical marketing initiatives, marketing communications, media, and online and offline Compensation: $65,000 - $110,000 commensurate with experience

• Developing an annual Marketing and Business Development plan and budget, including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities • Evaluating and analyzing the performance of campaigns and reporting to the ownership • Create, maintain, and analyze law firm KPIs and reporting to ownership • Engaging in research and analysis, and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities • Creating promotional messages and themes to drive business • Coordinating and integrating marketing strategies across multiple channels, including Digital and traditional media outlets • Managing third-party vendors and negotiating media buys • Identifying internal and external event opportunities (including sponsorship and speaking slots), assessing the value, relevance, and costs/benefits of these opportunities, and supervising events • Drafting and maintaining up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats • Evaluating the client experience from start to finish, identifying areas for improvement, and developing and implementing means to achieve improvement of the client experience • Managing day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts • Working with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects

Compensation:
$65,000-$110,000 per year