Senior Manager, Brand Merchandising Footwear North America

About the Role The role leads the North America Footwear Brand Merchandising team and reports to the Senior Director of North America Brand Merchandising. It connects sport, consumer, product and marketplace strategies to deliver a cohesive Nike offense. The leader guides long-range line planning and seasonal execution, shapes portfolio and franchise choices, and builds alignment around the footwear opportunities that matter most for consumers and the business. The position partners closely with Sport, Channel, Nike Direct, Planning, Finance, Brand and Global Merchandising teams. Key Responsibilities Lead the North America cross-sport footwear strategy, connecting consumer, marketplace and business priorities across the total portfolio. Drive footwear portfolio and franchise excellence, including priority classifications, consumer choice zones, price-value opportunities, lifecycle decisions and marketplace distinction. Translate consumer, competitive, financial and marketplace insights into clear recommendations for line planning, assortment creation, seasonal readiness and go-to-market milestones. Lead cross-sport footwear integration for key Brand and consumer moments, ensuring product priorities and stories come together as a cohesive Nike offense. Partner with Sport, Channel, Nike Direct, Sales, Planning, Finance, Brand, Global Merchandising and product creation teams to align strategy, resolve tradeoffs and enable execution. Own and evolve seasonal footwear tools and operating rhythms, bringing clarity to priorities, decision points, ownership and follow-through. Lead, coach and develop the Footwear Brand Merchandising team while strengthening merchandising excellence, accountability and an inclusive, high-performing team culture. Guide the team through long-range line planning and seasonal execution, shaping critical portfolio and franchise choices and building alignment around the footwear opportunities that matter most for consumers and the business. Required Experience & Qualifications Bachelor's degree in merchandising, business, marketing or a related field, or any suitable combination of education, experience and training. 8+ years of relevant merchandising, product, retail, buying, planning or related experience. Demonstrated ability to build consumer-led merchandising strategies and translate insights into portfolio, franchise, assortment and marketplace recommendations. Strong business acumen and analytical capability, with experience using financial, consumer and marketplace data to make decisions and influence senior stakeholders. Proven people leadership and cross-functional influence, with the ability to lead through ambiguity, manage multiple seasonal priorities and communicate a clear point of view. Deep footwear and marketplace expertise combined with strong commercial judgment, analytical rigour and an instinct for product. Ability to move fluidly from long-range portfolio strategy to seasonal execution, using consumer, business and competitive insights to identify growth opportunities and sharpen the line. Comfort influencing without direct authority, building alignment across diverse teams and constructively challenging the status quo. Clear communication, conviction in decision-making and the ability to create conditions for others to do their best work. Collaborative, team-first leadership style and a commitment to coaching and developing talent. Strategic, consumer-obsessed leadership with the ability to see across sports, franchises, price points and channels and turn complexity into clear choices and action. Preferred Skills Footwear experience is strongly preferred. The Application Process Accommodations are available to complete the interview process, including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. Complete the Candidate Accommodation Request Form if assistance or an accommodation is needed due to a disability during the application process. #J-18808-Ljbffr Global Sports Jobs Limited