State Manager, Brand Manager

State Manager

We are seeking a dynamic and strategic State Manager to lead our efforts across Florida. In this pivotal role, you will be responsible for driving sales growth, nurturing distributor relationships, and mentoring a team of dedicated Market Sales Managers. Your objective will be to elevate our brand's presence across both on-premise and off-premise channels, ensuring that our portfolio achieves maximum visibility and value.

• Collaborate with the Regional Sales Manager to develop and implement the annual sales strategy.
• Lead, manage, and develop a team of Market Sales Managers across the state.
• Ensure excellence in brand execution by overseeing the full portfolio of SKUs.
• Drive performance in volume, pricing, and merchandising across key accounts.
• Foster strong relationships with distributors, wholesalers, and key customers.
• Plan and execute pricing strategies, programming, and promotional activities.
• Enhance brand visibility through POS, displays, menus, and consumer activations.
• Lead high-impact key account engagements personally.
• Identify market trends, competitor actions, and growth opportunities.
• Travel extensively throughout the territory to ensure effective execution and provide team mentorship.
• Participate in wholesaler meetings, sales planning, and brand strategy sessions.
• Maintain stringent control over budgets, expenses, and commercial ROI.

Remuneration & Benefits

• Base salary: $150,000 per annum
• Bonus: 25% performance-based
• Car allowance: Calculated based on location
• Business expenses covered: Home office, petrol, travel, accommodation
• Remote-based role with frequent field activity across Florida

This is an influential mid-to-senior level leadership opportunity for a seasoned sales professional ready to champion a portfolio of globally recognized premium brands. If you bring extensive industry expertise, exceptional leadership skills, and an extensive network within Florida, we encourage you to apply.

Qualifications

We are seeking a seasoned commercial leader within the alcoholic beverages industry with strong supplier and distributor experience, excellent people management skills, and a robust network in Florida.

Essential Skills & Experience:

• Minimum of 5 years' experience in the alcoholic beverages sector.
• Experience working with both suppliers and distributors.
• Proven success in managing a state or regional sales territory.
• Track record of managing and developing sales teams (3–4 direct reports).
• Strong industry network across Florida, with the ability to quickly generate momentum.
• Strong commercial capabilities in managing volume, pricing, distribution, and promotions.
• Excellent leadership, coaching, and communication skills.
• Entrepreneurial mindset with the ability to work independently.
• Proficient in working with distributors, key accounts, and internal stakeholders.
• Technical proficiency with the Microsoft Office Suite.
• Valid driver's license and willingness to travel 4–5 days per week throughout Florida.

Preferred:

• Experience in activating premium spirits and wine brands in both on-premise and off-premise channels.
• Familiarity with field marketing, menu placement, and POS deployment.

This opportunity is ideal for individuals ready to take on a challenging and rewarding role in a dynamic industry. If you meet the above qualifications and are eager to make a significant impact, we look forward to hearing from you.