Social Media & Digital Content Manager at The Hoxton Brooklyn, NY

Social Media & Digital Content Manager job at The Hoxton. Brooklyn, NY. Company Description We are looking for an ambitious Social Media & Digital Content Manager to join the Americas brand team at Ennismore. Based in New York or Cancun, Mexico and dual reporting to the VP of Brand Marketing for North America and the VP of Brand Marketing for LATAM & Caribbean, this is an exciting role that will focus on managing and executing the social media, editorial content strategy and day to day running of the global social channels for SLS, 21c, SLS & Park Royal. The role will also take responsibility for monitoring Americas hotel & F&B social media channels and website pages on our global brand.com sites to ensure all organic content outputs are adhering to global brand standards and following best practice to improve the impact of our creative content on driving growth, engagement, traffic and optimised SEO results. The role will develop and execute a creative social media plan for the global brand channels, create highly engaging content and be responsible for the day-to-day community management of each channel. With rapid international regional expansion in the pipeline, the role will centrally support storytelling as well as brand campaigns, collaborations and partnerships, and new hotel openings. We’ve got lots of ambition to grow the brand and appeal to new audiences in new markets, so we want someone that is inspired to join us on that journey and can bring their social media and content passion and prowess to the team. Job Description What you’ll do... As a social media native, you’ll be almost weirdly passionate about building a creative social media plan that will increase our brand reach and positive sentiment through fun, engaging and culturally relevant content. It goes without saying that you’ll manage and deliver the day-to-day calendar of activity across all central social media platforms for our brands including Instagram, Pinterest, Tik Tok, YouTube and LinkedIn. We’ll need you to be on it when it comes to the community management of central channels to ensure continuous and timely positive brand engagement, keeping our followers happy. Have some fun exploring, testing, and learning how to use and maximise social channel features & new technologies to increase reach and engagement. We love data so you’ll track the performance of activity to be able to build a picture of how our organic channels support business and brand objectives and be able to make improvements where necessary. You’ll need to work out how to generate all the content we need – whether that’s working with our local market teams to source or commission visual assets, planning your own shoots or just getting the job done yourself with your strong photography skills. We’re lucky to have an in-house graphic design studio so you’ll be working with them to help you bring your ideas to life and work out how you can template some social assets so you can be self-sufficient. You’ll be in regular contact with all Americas properties, supporting them to ensure best practices are being followed to have successful local hotel & F&B channels. Working closely with the regional e-commerce team, you’ll be regularly checking the brand.com website content for our Americas properties to ensure it is accurate, up to date and supporting positive SEO performance. You’ll be the person we look to for innovative and exciting ideas about how to launch our campaigns and new openings through social media channels – we not only want it to look and feel great but also help us grow our audiences, especially in new markets. You will also support to track influencer campaigns where needed. We want you to help us tell the story of our brands – we’ve got loads of unique brand standards that make people smile and our hotels look pretty nice too – help us support our brand positioning with social-first content ideas to bring these to life. Qualifications What we’re looking for... You understand social media inside out and can show us your experience and some examples of work you’ve done before – we’re looking for a flair for creative content that gets results. You like to write – copywriting social captions and digital content should come naturally and you’re confident responding to our community directly while representing the brand. You’re passionate about creative visual assets and have your own ability to create strong photographic content. You’re naturally curious and want to challenge the status quo by bringing your own ideas to the fore – we welcome innovative ideas from all areas of the business. You’ve got lots of experience using social-posting programs and apps that help you manage your day-to-day work. You’re super organised and will be able to calmly jump from brand to brand and manage competing, and sometimes conflicting, priorities. When required you’re happy to commission and run social specific shoots or external editorial writers and manage the associated budgets. You’ll be a brand guardian across the central social channels making sure we balance the love given to all properties and ensuring we keep an editorial tone, even when supporting marketing campaigns. Experience in hospitality is not a must, but we do want you to be genuinely interested in our industry; whether that’s a love for a delicious meal, a decent drink, a cosy bed or a travel adventure. Someone proactive and able to work independently but likes being sociable & collaborative too. A great communicator with stakeholders across a business at any level. Spanish speaking is a big plus. You’re looking for a place where you can be you; no clones in suits here. You’re not precious. We leave our egos at the door and help get lots done. You’re up for doing things differently and trying (almost) everything once. You want to be part of a team that works hard, supports each other and has fun along the way. Additional Information What’s in it for you... Ennismore’s values and fast-growing environment. The opportunity to be yourself and collaborate with other bright minds in an open and innovative culture that values creativity. The opportunity to challenge the norm and work in a rewarding environment, building global brands. PTO, great healthcare, and discounts to hotels and restaurants globally. Lots of opportunity to progress and switch it up as part of a global family of brands. Learning opportunities to broaden your skillset and development that helps you think, make, and thrive at work. The annual base salary for this role is starting at $80,000. Ennismore is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, gender identification, citizenship or immigration status and other legally protected characteristic. The EEO is the Law poster is available here: #J-18808-Ljbffr