Brand Specialist

Brand Marketing Specialist Briggs & Riley is one of the most awarded and respected travel brands in the world, known for exceptional quality, innovation, and our industry-leading lifetime guarantee. We are seeking a highly organized and detail-oriented Brand Marketing Specialist to joinour Marketing team. In this role, you will play a central part in bringing the Briggs & Riley brand to life by coordinating marketing initiatives, product launches, retailer programs, trade shows, sales enablement projects, and creative development efforts. Acting as a key link between Marketing, Sales, Visual Merchandising, and external partners, you will help ensure projects are executed seamlessly, delivered on schedule, and aligned with our premium brand standards. Reporting to the Director of Marketing, this position is ideal for someone who thrives on organization and enjoys managing multiple moving pieces. If you're passionate about brand marketing, project coordination, and delivering exceptional work in a collaborative environment, we'd love to hear from you. Your day-to-day may include: Build polished sales and retail presentations that reflect B&R's premium positioning Coordinate development, approval and distribution of creative collateral and sales support materials Help proof all brand materials before production – assist with copy, layout, brand execution Maintain and manage the marketing content calendar, ensuring alignment across all initiatives Monitor competitor activity and marketing trends to keep the team informed Ensure all marketing materials are consistent and reflect Briggs & Riley standards Own simultaneous marketing projects from kick-off to delivery Track timelines and deliverables, maintaining a status report on all active projects Act as the primary liaison between B&R Marketing and Sales teams, evaluating all projects Coordinate product launch timelines, sample dates, and creative needs Manage our new product launch meetings with B&R Sales team Help manage marketing freelancers and external vendors as appropriate Own day to day Marketing budget tracking on initiatives – reconcile POs and invoices Own trade show planning, execution from start to finish Source venues, oversee vendor contracts and coordinate logistics and materials Manage all event communications pre-show Represent the brand at events with retailers United States Luggage Company is a third-generation, family-owned business and the proud owner of Briggs & Riley, the #1 luggage brand. Known for iconic design, premium travel products, and our true lifetime guarantee, Briggs & Riley is trusted by travelers worldwide. At US Luggage, we offer more than a job—we offer the opportunity to build a meaningful career in a culture rooted in innovation, creativity, and family values. With an average employee tenure of 10+ years and recognition as a 5-time Top Workplace on Long Island, we are proud of the people and values that drive our success. Are you ready to begin your journey with us? You are passionate about storytelling and brand obsessed You are curious and love to find solutions You have outstanding organization skills and thrive on turning a complex project into a flawless execution 4+ years of marketing, preferably in premium consumer goods, travel, lifestyle, or retail BA in Marketing, Communications, or other Business Management areas preferred Proficiency in Microsoft Office Suite – Power Point presentation fluency is required Experience managing marketing budgets, vendor invoices and PO processes Strong organizational instincts – being able to track multiple projects simultaneously Fluency in AI tools with great judgments where the brand requires human touch Comfort with digital project management platforms Competitive salary plus bonus incentive Generous PTO Paid Holidays Medical, dental, and vision coverage Additional benefits including paid Short Term Disability and Life Insurance Voluntary Long Term Disability & Identity Insurance available Flexible Spending Accounts 401K with company match Profit Sharing Plan Hybrid Work Schedule in Hauppauge Office (Mondays and Fridays REMOTE!) Learning and development opportunities Fun team building events Employee Discounts $5,000 Employee Referral Bonus College Scholarship Program for Employee's children A knowledgeable, high-achieving, experienced team Family Keep your Commitments Whatever It Takes Respect & Dignity Smart & Steady Do the Right Thing Passion, Pride & Loyalty Humility