Copywriter

Job Description: The writer might be writing a video script, a blog post, ads and brochures all in the same day. The Copywriter is a creative problem solver who leverages innovative approaches to make the complex simple; discovers ways to push groundbreaking thoughts through new technology; synthesizes and disseminates targeted information; ensures brand/culture is communicated using a concise inspiring style; and serves as a self-motivated, but fully integrated, team member in the planning and execution of client\'s overall engagement strategies. Responsibilities Writes engaging copy for multi-channel campaigns – email, ads, mobile, web, video, social media and print – that has a distinct personality, tone and corporate objectives/standards. Is able to utilize insightful and creative wordsmithing to build client’s brand Identifies major target audience needs, and develops and deploys relevant content that positions client as a transformational industry thought leader. Collaborates with teams to create concepts that can be extended into company and product branding strategies. Assists in fostering strategic partnerships between enterprise units to ensure cohesive look and messaging throughout corporation. Helps reinforce our company\'s identity and branding across all stakeholder touch points. Create Multi-Channel Marketing/Communication Tools Identifies internal/external stakeholder needs and develops and deploys relevant content. Researches and writes dynamic copy that has crossover appeal for major stakeholders. Produces digital-first, platform-free content that can be redeployed enterprise wide. Supports broad digital and social initiatives (development of new websites, understanding new digital marketing technologies) Reviews and reports on digital and social analytics, including web traffic, web leads and social media engagement Qualifications Bachelor\'s Degree in Journalism, English, Communications, Graphic Communications or Digital Marketing 2-4 years’ experience - Exceptional writing and collaborative skills Multi-channel communication including print, digital and social Knowledge of AP style, including headline and caption writing Portfolio attached or link to online portfolio included in resume #J-18808-Ljbffr TPI Staffing Inc.