Marketing Manager

Job Description

Job Description

Top skills: Marketing Strategy, Partner Marketing, Relationship Management

The Marketing Manager reports to the Sr. Director of Marketing of the T-Mobile account and is responsible for developing, coordinating and implementing marketing strategies for T-Mobile's prepaid brands. We're looking for a best-in-class marketer and a seller: someone with strong communication and negotiation skills, a data-driven mindset, and a passion for marketing. To be successful, you will have experience having developed and managed marketing initiatives and programs, preferably in the mobile telecommunication field. You will be adaptive, an attentive listener, able to work in a fast-paced, highly competitive environment, collaborating with your cross functional colleagues both on the account team as well as our mobile headquarters located in Plano, TX while focusing on T-Mobile and its subsidiaries, as our customers.

• Lead the development and delivery of a holistic prepaid go-to-market playbook that connects all of our mobile category products with contents & services offerings, partnership assets
• Works with sales leads to develop and customize integrated marketing campaigns to support product launches as well as life cycle management activities including promotion and digital merchandising
• Develop unique local, regional programs to drive objectives in Get, Grow, Protect markets while integrating channel partner assets with Samsung's product launch and other commercial moments throughout the year
• Collaborate with Business Planning, Strategy and Analytics, Product Management and Sales to drive Revenue, Market Share, and Switching and Retention Targets in prepaid channels
• Create internal (Samsung) and external (customer) communications to communicate value propositions and channel strategies
• Support analysis and development of channel marketing strategic framework and enhanced Galaxy value prop: “Why Galaxy” differentiator

• Bachelor's Degree in Marketing or business-related field
• 6+ years of work experience (mobile or CPG industry preferred)
• Strong understanding of traditional and digital marketing and the principles of driving audience relevance but ultimately the need to drive sales
• A proven self-starter, they must be a highly motivated individual with excellent interpersonal and communication skills
• Outstanding interpersonal and problem-solving skills for both internal and external discussions
• Work independently and in a team environment in order to achieve business objectives, personal and team goals, and complete assignments within established timeframes and specifications

• Develop and maintain excellent working relationships with all assigned levels within and outside the company
• Plan, organize, and prioritize multiple assignments and projects
• Review detailed product development, marketing documents and media materials as needed
• Demonstrated competency in both oral and written communication modes for both internal and external personnel at various levels.
• The ability to develop tasks and work assignments, based on sometime vaguely defined objectives

• The position requires the ability to perform the essential duties and responsibilities in the following environment:

• Work is generally performed in an office environment
  
• Operate a computer keyboard and view a video display terminal 50% of work time, including prolonged periods of time
  
• The movement and transportation of equipment, most of the time under 25 pounds
  
• Performs work under time schedules and stresses which are normally periodic or cyclical, including time sensitive job stress, fatigue, unpaid over-time, intellectual challenge, constant technical data feedback, language barriers, and business management stress
  
• Machines, tools, equipment, and work aids representative and commonly associated with PCs, printers, and office work areas