Creative Strategist - Paid Social & Display Ads

Overview We’re hiring a Direct Response Creative Strategist + Designer to concept, design, and iterate high-converting ad creatives for paid acquisition campaigns across mortgage, solar, insurance, and home services. You’ll work closely with a senior media buyer to develop and produce winning ads end-to-end — from idea to execution — that drive qualified leads at scale. This is not a brand/design-only role. You must understand performance marketing, direct response psychology, and how to design creatives that convert — not just look good. What You’ll Do Concept and create high-converting ad creatives (static, video, UGC-style, advertorial angles, hooks) Design ad creatives yourself (images, variations, layouts, thumbnails, etc.) Write or contribute to direct response copy (hooks, headlines, scripts) Generate and test new creative angles, hooks, and offers Collaborate closely with media buyers to: Analyze performance data Identify winning patterns Scale top-performing concepts Rapidly iterate on creatives based on performance data Build a high-volume creative testing pipeline Stay current with trends across Meta, TikTok, YouTube, and native platforms What We’re Looking For 3–5+ years experience in direct response marketing + creative production Strong design skills (you can actually produce ads yourself, not just brief them) Proven track record creating ads that generate leads at scale Experience in one or more of: Mortgage Solar Insurance Home services Deep understanding of: Hooks, angles, and messaging Consumer psychology Conversion-focused design (not just aesthetics) Ability to turn data into new creative iterations quickly Comfortable in a fast-paced, test-heavy environment Required Tools / Skills Design tools (Figma, Photoshop, Canva, etc.) Basic video editing (CapCut, Premiere, After Effects, etc.) Ability to create: Static ads UGC-style creatives Short-form video ads Landing page/mock creative concepts Nice to Have Experience working with high-spend media buyers ($500K+/month) Experience with TikTok-style and native ad creatives Copywriting experience in direct response What Success Looks Like You consistently produce ads that convert — not just look good You generate new creative concepts weekly Your creatives directly contribute to lower CPL and higher volume You can both ideate and execute without bottlenecks Compensation Competitive base + performance-based bonuses tied to: Creative performance Winning ad volume Contribution to campaign scaling Comprehensive healthcare coverage - Medical, Dental and Vision Paid vacation Paid sick and mental health days Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises #J-18808-Ljbffr Innovative Metrics