Commercial Director - Practitioner Channel

About Us At Better Being Co. we empower and inspire individuals to feel better and live healthier lives by providing the most trustworthy, pure, and innovative natural wellness solutions. If you thrive in a challenging work environment, surrounded by incredible team members who will help you grow and do your best work, Better Being is the right place for you. Come build with us and be part of an award-winning company that’s helping create meaningful and lasting change in the healthcare industry. Job Summary Owns the practitioner channel end-to-end, including partner acquisition, engagement, education, and long-term relationship management for the NutraBiogenesis brand. It is equal parts commercial strategist, platform operator, portfolio manager, and practitioner enablement leader. The successful candidate will define and execute the go-to-market playbook, steward strategic relationships and build the infrastructure required to scale a practitioner-first supplement brand. Essential Functions Own and drive the practitioner education ecosystem, including advisory board development, content library, webinar programming, and practitioner-facing clinical education that establish NutraBiogenesis as a scientifically credible brand within the functional and integrative medicine community. Serve as the primary owner of practitioner relationships, ensuring a consistent and high-quality experience across all touchpoints. Partner with and own end-to-end Fullscript growth strategy, including search visibility, merchandising, protocol bundle design, subscription attach rate, and promotional execution. Drive product pipelines to build relevant protocols and partner with R&D team to drive portfolio expansion. Build and manage the practitioner CRM lifecycle system driving verified HCP acquisition, onboarding activation, and long-term retention. Own the trade event strategy and calendar; represent the brand at IFM, A4M, PLMI, and equivalent functional and integrative medicine events. Leverage data and AI tools to enhance practitioner segmentation, engagement, content effectiveness, and performance tracking. Additional Responsibilities Collaborate cross-functionally with Marketing, Sales, R&D, and Operations to support commercial and practitioner strategies. Support company initiatives, polices, and programs, and perform other duties as assigned. Job Qualifications 6-8 years of commercial, marketing, or practitioner channel leadership experience within a health, wellness, or HCP-focused environment. Experience with Fullscript, Emerson Ecologics, or similar professional supplement platforms. Experience designing and delivering practitioner-facing education or training programs. Strong teamwork, communication, organization and time-management skills. Strong problem solving, analytical, and creativity skills. Ability to translate complex mechanisms of action into practitioner-grade claims and education frameworks. Track record as a commercial generalist — comfortable owning strategy, execution, data, and cross-functional leadership simultaneously. Ability to display strong self-initiative and support recommendations with sound thinking and fact-based evidence (data, research, best practices, etc.) Ability to bring strategic level thinking to a tactically executable level. Physical Requirements While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to touch, handle, or feel; reach with hands and arms; and talk or hear. The employee must exert up to 30 lbs. of force occasionally, and/or up to 10 lbs. of force frequently, and/or a negligible amount of force to move objects. Specific vision abilities required by this job include near acuity, far acuity, depth perception, accommodation, color vision, and field of vision. Base Salary Range: $130,000 - $175,000 annually. This position is also eligible for annual incentive compensation and a comprehensive benefits package, including medical, dental, vision, retirement, and paid time off. Final compensation will be based on experience, skills, qualifications, location, and internal equity. Our Benefits Join our team and enjoy a comprehensive package of competitive benefits and perks designed to support your well-being and professional growth. Our offerings include: Access to our Employee Health Clinic for your medical needs. Comprehensive Medical, Dental, and Vision Insurance coverage. Participation in our Family First Program, emphasizing work-life balance. 401(K) plan with generous employer match to help you plan for the future. Educational Reimbursement opportunities to support your continued learning and development. Wellness Incentives to promote a healthy lifestyle. Substantial product discounts, because we value our team members as customers too. Generous Paid Time Off and Paid Holidays, ensuring you have time to rest and recharge. For more information, check out our website Better Being Careers and join us in experiencing a workplace where your well-being and success are our top priorities. This description is not intended to be an exhaustive list of responsibilities and qualifications. The position, duties, and qualifications are subject to change at any time. We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. At Better Being we empower and inspire individuals to feel better and live healthier lives by providing the most trustworthy, pure, and innovative natural wellness solutions. If you thrive in a challenging work environment, surrounded by incredible team members who will help you grow and do your best work, Better Being is the right place for you. Come build with us and be part of an award-winning company that’s helping create meaningful and lasting change in the healthcare industry.