Sr Copywriter, Social Media Creative

Job Description

Are you ready to shape the future of play through storytelling? As a Sr. Social Media Creative, you'll craft the words and narratives that bring LEGO campaigns to life for millions of fans across the globe. If you're passionate about ideas, social media, and innovative storytelling, this is your chance to make a lasting impact!

Core Responsibilities

As the Sr. Social Media Creative at Our LEGO Agency (OLA), you will play an important role within the LEGO in-house agency US creative team, combining hands-on creative thinking and helping us to expand our social first ideas.

• Work on the identity of social campaigns through impactful, on-brand copywriting.

• Work with writers and content creators in developing ideas, scripts, headlines, and messaging frameworks.

• Ensure storytelling is clear, engaging, and culturally relevant across platforms (digital, social, retail, broadcast).

• Collaborate with strategists and art directors to build narratives that meet marketing objectives and resonate with diverse audiences.

• Work with project teams to create great conceptual work.

• Drive creative excellence, and impact on business, by creating, adapting and making work on global and local creative platforms and innovation and social media campaigns for the LEGO® Brand.

• Demonstrate a deep understanding and familiarity with modern advertising, digital and social marketing practices

• Work and collaborate in direct campaigns at franchise level across the OESP ecosystem

• Collaborate with strategy early on to ensure clear, strong creative briefs that meet marketing objectives

• Help the development of ideas from concept to playbook to final execution

• Be part of production of campaigns and approves vendors + final assets

Play your part in our team succeeding

Our LEGO Agency (OLA) is an organization that focuses on delivering best-in-class campaigns, insight driven & fit for purpose solutions across the LEGO group.

Do you have what it takes

• Strong portfolio that demonstrates conceptual thinking, social media, storytelling craft, and versatility across channels integrated campaigns.

• Mid-level experience writing and leading messaging for global campaigns, from headlines to scripts to social-first concepting.

• Experience at advertising agencies or other creative companies

• Ability to adapt tone of voice to different audiences and product lines, while staying consistent with the brand's voice.

• A proven track-record of delivering influential and creative solutions

• Ability to lead and craft conceptual advertising executions from brief to production

• Strong presentation skills, with the ability to engage and inspire senior partners

• Proven capability to thrive in a fast-paced environment while managing multiple projects

• Collaborative spirit, with the ability to lead teams effectively

• Strong prioritization skills, a curiosity for learning and a growth mindset

Additional details on this position

• This Lead Professional position will be based at 1001 Boylston St. in Boston, MA.

• Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

• No relocation assistance is offered for this position.

Compensation

The salary for this position has a range of $75,436.00 - $113,154.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.


The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”


The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at View phone number on aiapply.co, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.