Digital Marketing Manager

Who We Are For over 25 years, Resource Furniture has defined multifunctional design, specializing in transforming and space-maximizing furniture solutions. Each of our products is hand-selected for its unique functionality, aesthetics, longevity, and minimal environmental impact. We are a high‑end, multi‑showroom furniture retailer and distributor, the largest of our kind in North America, serving retail, contract, and design trade audiences. We live our values and seek out those who are: Reliable, Enthusiastic, Solution‑Oriented, Undeterred, Respectful, Collaborative, and Entrepreneurial. Our core focus is to deliver what we promise and exceed expectations for our clients, our partners, and our colleagues. Who You Are We are seeking an experienced, self‑directed Digital Marketing Manager to own our email marketing program, website content, and SEO‑driven content strategy. This is a hands‑on, execution‑focused role for someone who can work independently, manage multiple priorities, and bring both creative and analytical thinking to their work. In this role, you will manage our Shopify site, build and optimize email campaigns in Dotdigital, write content that reflects our brand voice, and identify opportunities to improve the customer experience online. You will collaborate closely with our Social Media & Creative Manager and Performance Marketing Manager, reporting to the Managing Director of Marketing. This is a small, high‑performing team. We move quickly, think critically, and hold ourselves to a high standard. The right candidate understands the luxury interiors and design trade landscape, is comfortable operating in a lean environment, and is motivated by continuous improvement: testing, learning, and evolving alongside the brand. What You'll Do Email Marketing & CRM Own the end‑to‑end email marketing program: strategy, copywriting, segmentation, build, deployment, and performance analysis Design and build campaigns in Dotdigital, including weekly blog sends, product spotlights, company announcements, and promotional campaigns Manage and maintain automation flows: welcome series, abandoned browse, and other lifecycle touchpoints Develop strategies for list growth and maintain its hygiene; build and manage audience segments for targeted, personalized sends that retain subscribers Deliver monthly performance reporting with actionable insights and recommendations Oversee Shopify and NetSuite integrations as they relate to email data flow and campaign execution Apply CRM best practices to ensure contact data is clean, structured, and actionable across segments Website Management (Shopify) Own all day‑to‑day content updates on our Shopify site: product pages, product descriptions, finishes, fabrics, forms, and scheduling tools Build and maintain custom landing pages for digital campaigns Execute seasonal and quarterly homepage refreshes to keep content current and on‑brand Maintain Showroom and Our Team pages, keeping staff bios and location information accurate Manage the Shopify Content Library, organizing files, images, and assets Coordinate with our web developer on projects requiring significant development work, providing clear briefs and managing timelines Content & SEO Write blog content on a regular cadence, both SEO‑driven articles and project‑based editorial content aligned to our brand Publish and format all blog content on our Shopify site Maintain and implement on‑site SEO recommendations, working with our web developer when technical changes are required Uphold Resource Furniture's brand voice and tone across all content and executions: web, email, and beyond Contribute to content calendars aligned with product launches, designer partnerships, events, and seasonal moments Analytics & Optimization Track and report on key digital performance metrics across email and web channels Bring a test‑and‑learn mindset to all executions, identifying opportunities to iterate and improve over time What You Bring Required 5+ years of experience in a digital marketing role with ownership of both email marketing and website content Hands‑on experience with Shopify: managing content, products, landing pages, and the content library Experience with an email marketing platform at the campaign‑build level (Dotdigital experience a strong plus; Klaviyo or similar is transferable) Working knowledge of CRM principles: segmentation, list hygiene, lifecycle marketing Demonstrated SEO copywriting ability: blog writing, on‑page optimization, metadata Comfort with analytics tools (Google Analytics or equivalent) and data‑informed decision‑making Strong written communication skills with the ability to adapt tone to different audiences and formats Ability to manage multiple workstreams simultaneously and meet deadlines without prompting Preferred Familiarity with NetSuite or experience managing CRM/ERP integrations in a marketing context Background in or genuine knowledge of the interior design, luxury home, or design trade industry Basic HTML/CSS comfort for minor site edits (not a development role, but helpful) Experience with CRO tools or UX analysis platforms (heatmaps, session recordings, etc.) Experience working in a small marketing team where scope is broad and ownership is expected What We Offer Competitive salary: $75,000-$85,000, commensurate with experience Health, Dental, and Vision Insurance Company‑sponsored Life Insurance, Long‑Term Disability, and Short‑Term Disability Generous paid time off: Vacation, Holidays, and Sick Days Pre‑tax commuter benefit Flexible Spending Accounts (Health FSA, Dependent Care FSA) 401(k) retirement plan with company contribution Employee Assistance Program (EAP) Resource Furniture, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws #J-18808-Ljbffr Resource Furniture