Manager, Field Marketing and Communications

Manager, Field Marketing and Communications

The Alzheimer's Association is seeking a creative, detail-oriented Manager of Field Marketing and Communications to provide tactical marketing and communications support across the Lakes to Coast Territory.

This role is responsible for developing and executing a wide range of marketing and communications materials and strategies that enhance awareness, engagement, and participation across mission and fundraising priorities. The Manager plays a key role in content creation, digital channel management, and production of tools and templates to support local implementation and brand consistency across the territory.

The ideal candidate is a strong writer, digital communicator, and project manager who thrives in a collaborative, fast-paced environment and is passionate about advancing the mission of the Alzheimer's Association.

This position can be based anywhere within the Lakes to Coast Territory including Michigan, Indiana, Kentucky, Tennessee, North Carolina or South Carolina).

Essential functions and responsibilities include, but are not limited to:

• Develop and produce marketing and communications tools and templates to support local staff across the territory, ensuring consistent branding and messaging.
• Create and manage content for newsletters, email marketing, website updates, and social media channels that reflect the Association's mission and drive engagement.
• Design and distribute internal communications materials that inform and connect staff and volunteers to key initiatives and priorities.
• Support the development of digital campaigns including copywriting, scheduling, posting, and monitoring performance across email, web, and social platforms.
• Assist with creative development and production of promotional materials, collateral, event signage, and advertising assets, leveraging national templates when possible.
• Maintain and update regional web pages to ensure content accuracy, alignment with brand standards, and accessibility for diverse audiences.
• Provide logistical and creative support for regional storytelling, media outreach, and other communications initiatives.
• Collaborate with regional and national MarComm colleagues to adapt and share content, best practices, and tools.
• Track and report on key digital metrics (email open rates, web traffic, social engagement) to inform future strategies.
• Recruit, coach, and collaborate with volunteer leaders to extend marketing and communications reach, serve as local ambassadors, and strengthen community engagement.
• Ensure all communications uphold the Association's commitment to diversity, equity, and inclusion.
• Other duties as assigned

Qualifications:

• Bachelor's degree in marketing, communications, journalism, or related field.
• 5–7 years of experience in marketing, communications, or related roles.

Knowledge, Skills and Abilities:

• Demonstrated success in content creation, digital marketing, and project coordination.
• Strong writing, editing, and proofreading skills with attention to tone, clarity, and brand alignment.
• Experience managing social media platforms and email marketing tools (e.g., Sprout, Hootsuite, Constant Contact, Mailchimp, or similar).
• Familiarity with web content management systems and basic graphic design tools (e.g., Canva, Adobe Creative Suite).
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Strong organizational and communication skills, with attention to detail and accuracy.
• Ability to work both independently and collaboratively in a remote environment.
• Creative storyteller with strong digital and visual communication skills.
• Proven ability to translate complex information into clear, engaging content.
• Highly organized, proactive, and adaptable in managing competing priorities.
• Collaborative team player with a service-oriented mindset.
• Commitment to the Alzheimer's Association's mission, values, and inclusive culture.
• Valid driver's license and ability to travel occasionally as needed.