Social Media and Digital Marketing Manager

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National Cowboy & Western Heritage Museum, Oklahoma City, OK

Social Media and Digital Marketing Manager

Status: Exempt, Full Time Salary Range: $50,000 - $60,000 based upon experience. POSITION SUMMARY The Social Media & Digital Marketing Manager is responsible for gathering, crafting and posting content on multiple formats and platforms to build the National Cowboy & Western Heritage Museum's brand awareness by marketing what we do and effectively telling our story. In this role, you will have the opportunity to have a real impact and drive growth through enhancing social media presence, updating website, market communication, brand awareness, promotions and analyzing market trends. This role is on-site, exempt full-time position. Job Responsibilities Social Media

• Optimizes stories to boost engagement metrics like clicks, shares, traffic, view, etc.
• Develops and executes innovative social media strategies to amplify our online brand presence.
• Content management and scheduling
• Monitors social media trends, hashtags, and conversations to identify opportunities for real-time

engagement and viral content.

• Formats and distributes external communications, including announcements, email blasts, traditional

and digital media.

• Manages the content calendar, building brand awareness, developing strategies for campaigns as well

as organic content, influencer management, digital and email marketing, and measuring success by regularly analyzing KPI metrics.

• Acts as the Museum's voice on social media; providing day to day community engagement of the

ongoing conversations on our social media channel.

• Creates and executes a social media strategy for the Museum, implementing tactics to grow, engage

and retain followers and convert them into guests, members, active fans and promoters of our Museum.

• Works with Online Store Sales Manager and Marketing leadership to build a social media strategy for

the Museum Store, Persimmon Hill Boutique, implementing tactics to grow, engage and retain followers and convert them into leads and customers.

• Utilizes data analytics to measure the effectiveness of campaigns and make data-driven

recommendations for continuous improvement.

• Explores and implements influencer collaborations, partnerships, and cross-promotion opportunities

to expand our sales.

• Manages visuals and merchandises brand website, updates product listings and assures a seamless

user experience. Email Marketing • Design and executes email marketing campaigns.

• Plans and executes digital marketing campaigns.

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National Cowboy & Western Heritage Museum, Oklahoma City, OK

• Develop strategies and lead the production and distribution of targeted emails for the Museum,

Museum events and the Persimmon Hill Boutique, including the Museum's eNewsletter.

• Manages email database to ensure proper segmentation and targeting. Increase email database

through in-museum, in-store collection efforts as well as digital CTA's online.

• Reviews email metrics with leadership to ensure message effectiveness and to help grow email

database.

• Identifies target customers segments engagement.
• Monitors and analyzes key marketing metrics, including website traffic, conversion rates, and

customer retention to optimize marketing efforts.

• Monitors and responds to customer feedback, reviews, and inquiries through various channels to

ensure high levels of customer satisfaction. Website

• Manages content updates to the Museum website, and works with staff to ensure text and imagery is

up-to-date and meeting messaging goals.

• Creates webpages for events.
• Acts as primary contact with web agency/contractor to:

o Communicate design and functionality updates beyond capabilities of staff where agency/contractor services are necessary.

o Monitor Analytics reports, providing materials for monthly reports.

• Set monthly SEO goals and ensure tactics are completed.
• Optimize content for search engines (SEO) to improve visibility and drive organic traffic to our online

properties.

Required Qualifications

• Bachelor's degree in marketing, communication or related field.
• 3+ years of professional content management experience, including social media, email marketing and

website.

• Strong knowledge of the digital marketing industry, trends and new developments.
• Fluency with major social media platforms (Facebook, Twitter, Instagram, TikTok, YouTube, LinkedIn).
• Experience with email production, distribution and database management using Constant Contact or

similar email marketing solutions.

• Solid knowledge of WordPress or similar CMS and clear understanding of web standards.
• Knowledge of Adobe InDesign and Photoshop, as well as Microsoft Office.
• Ability to work well under deadlines in a changing environment and perform multiple tasks effectively

and concurrently. To apply: Send resume, cover letter and examples of creative social media content and email marketing to View email address on us.edajobs.com. Applications with missing documents will not be considered for the position.

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National Cowboy & Western Heritage Museum, Oklahoma City, OK

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