Admissions Counselor

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Position Title:
Admissions Counselor

Job Category:
Academic Staff

Employment Type:
Regular

Job Profile:
Admissions and Recruitment Coordinator II

Job Duties:

The Admissions Office is dedicated to recruiting, admitting, and enrolling a diverse and academically talented student body. By providing information and support throughout the application and enrollment process, the Admissions Office strives to promote student success.

The Admissions & Recruitment Coordinator II, with the working title of Admissions Counselor will report to the Associate Director of Admissions. This position will meet with prospective students and their families in a variety of venues, promoting opportunities at UW-La Crosse, advising them of admission processes, and recruiting students who will contribute to the strength of UW-La Crosse. This Admissions Counselor will focus on the recruitment of first year students. The successful candidate will execute recruitment efforts and develop working relationships with students, parents/guardians, high school counselors and community organizations. Extensive auto travel is required year-round, especially during the fall and spring recruitment seasons, primarily in the Midwest. This staff member will collaborate with other Admissions Office staff members, working together to coordinate recruitment activities. All duties shall be executed while demonstrating a commitment to access, belonging, and compliance.

This is an on-campus position, and the incumbent will work on the UW-La Crosse campus.

UW-La Crosse does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources at View phone number on click.appcast.io.

The review of applications starts on August 12, 2026. Applications received on or before August 12th are prioritized and review will continue until the position(s) is/are filled. Initial interviews will be conducted virtually, with shortlisted candidates invited to campus.

Key Job Responsibilities:

Recruitment Development

• Participate in the development and implementation of the admissions recruitment plan.
• Develop and implement strategies to establish relationships with organizations, groups, and individuals that can influence prospective students.
• Develop and implement recruitment strategies to identify prospective students and encourage them to apply for admission.

• Identifies, promotes, and maintains internal and external partnerships focusing on outreach, recruitment, and admission

Recruitment of Prospective Students

• Coordinate and implement a personalized recruitment program involving high school visits, phone calls, correspondence and campus visits.
• Represent UW-La Crosse during high school visits, at college fairs, college night programs and other events.
• Meet with prospective students and families in a variety of settings.
• Be familiar with the academic programs of the University and other opportunities available. Be knowledgeable about all aspects of the admissions process for new students, including admissions policies and procedures, standardized tests, financial aid, costs, placement exams, registration procedures, residence life, etc.
• Participate in campus visitation programs (such as Campus Close-Ups, Admission Information Sessions and other visit options). Present admissions information to small and/or large groups of prospective students/families in a variety of settings.
• Serve as "counselor on call" as assigned to address needs of those visiting campus.
• Follow-up with applicants to encourage submission of all required application materials, deposits, etc.

Coordination of Recruitment-Related Activities

• Coordinate or assist with START (freshmen registration), Admissions Office scholarship program, La Crosse Talk newsletter for admitted new freshmen, Admissions Office web page, social media recruitment efforts, and recruitment publications as assigned by the Associate Director.
• Assist with or coordinate special projects as assigned by the Associate Director.

• Identifies opportunities for and develops admissions and outreach events

• Evaluates program effectiveness and provides recommendations for improvement

Maintain and Manage Tracking System of Prospective Students

• Maintain appropriate records to monitor recruitment, tracking students from inquiry to enrollment.
• Other duties as assigned by supervisor.

Department:

Admissions

Compensation:

$46,000 / year

Required Qualifications:

• Bachelor's degree (degree must be posted by start date)
• Excellent written communication and public speaking skills
• Valid driver's license with minimum of two years of licensed driving experience
• Ability to lift and transport materials up to 35 lbs.

Preferred Qualifications:

• Strong organizational and event planning skills.
• Ability to be adaptable and manage multiple competing priorities.
• Ability to use and learn multiple computer technologies (such as Peoplesoft, ImageNow, Microsoft Office)
• Experience working with students from various backgrounds.
• Experience in admissions or related areas of higher education, and/or marketing.

How to Apply:

Required application documents

Cover letter

CV/Resume

Contact Information:

Sam Pierce View email address on click.appcast.io

Special Notes:

Application deadlines
TO ENSURE CONSIDERATION: Priority consideration is given to those candidates who apply by the listed 'First Review Date'. Applications received after that date may be considered at the discretion of the search committee. Application materials will be evaluated, and the most qualified applicants will be invited to participate in the next step of the selection process. Incomplete and/or late application materials may not receive consideration. If you have questions regarding this recruitment, or if you are not able to complete the application online due to a disability or system problem, please contact the Office of Human Resources.


Confidentiality of Applicant Materials
UWL is a state agency and subject to Wisconsin's Open Records Law. UWL will not, however, reveal the identities of applicants who request confidentiality in writing except as may be required by Wisconsin's Open Records law. In certain circumstances, the identities of "final candidates" and/or the identity of the appointed applicant must be revealed upon request.


CBC & Reference Check Policy
All candidates for employment are subject to a pre-employment screening which includes a criminal background check, work authorization, and verification of education. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.


Annual Security and Fire Safety Report (Clery Act)
For the UWL Annual Security and Fire Safety Reports (i.e., Clery Report), which includes statistics about reported crimes and information about campus security policies, see or contact the University Police Department at View phone number on click.appcast.io.


INFORMATION ABOUT YOUR BENEFITS
Your benefits add an additional 40%+ to the overall financial package from the university.
Highlights include:

• Paid vacation for 12-month positions.

• Excellent flexible health insurance with low co-pays and good coverage.

• Paid holidays and paid sick days.
• After 5 years of employment, you become vested in our retirement system which ensures income post-career.

• Benefits at UWL are highly competitive with local industry and some of the strongest in state and nation.

Benefit eligibility is determined at the point of hire. This information is provided for illustrative purposes only. Benefits are also pro-rated based on the appointment percentage.

UW is an Equal Opportunity Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.