Field Marketing Manager

Field Marketing Manager | Hexagon Geosystems

At Hexagon, we don't just measure the world – we define its future. As the global leader in measurement technologies, we provide the confidence that vital industries rely on to build, navigate, and innovate. We bridge the physical and digital worlds with cutting-edge solutions in metrology, reality capture, and positioning – making industries and cities safer, smarter, and more sustainable.

We are looking for a commercially-driven and strategically-minded B2B Field Marketing Manager to take full ownership of marketing for Hexagon's Geosystems division in the UK. This is a high-impact role responsible for developing and executing the UK marketing plan end-to-end, with clear accountability for pipeline generation, revenue contribution, and return on investment. Acting as a strategic partner to sales leadership, you will align marketing activities with commercial priorities, influence go-to-market strategy, and deliver measurable business outcomes. You will work cross-functionally with sales, Distribution Partners, and global marketing teams to design and execute integrated campaigns, field programs, and Distribution Partner initiatives that strengthen brand presence, deepen customer engagement, and drive growth.

Key responsibilities

• Own the UK marketing strategy and plan: Develop and execute the annual marketing plan, aligning activities, budget, and priorities with business objectives and growth targets.
• Own and optimise the marketing revenue engine: Track and measure marketing performance end-to-end, from initial engagement, through to pipeline creation and revenue impact.
• Customer engagement & lead generation: Build strong relationships with customers through direct engagement, driving lead generation and boosting sales.
• Strengthen brand presence in the UK market: Ensure consistent, high-quality brand execution across all touchpoints, increasing visibility and market relevance.
• Lead event and industry engagement strategy: Evaluate, prioritise, and deliver participation in exhibitions, conferences, and self-organised events that align with strategic objectives.
• Manage and influence distribution partner marketing: Work closely with key Distribution Partners to elevate local marketing standards, align on joint initiatives, and drive consistent brand representation and demand generation.
• Media/industry partner relations: Develop and grow press engagement opportunities and have close relationships with local institutions and federations.
• Content localisation: Localise and adapt marketing assets to suit the UK market, ensuring relevance and effectiveness and keep the website up-to-date with the latest local news and updates.
• Content creation: Create select local content pieces to complement the content provided by the divisions.
• Data coordination: Support segmentation projects and manage the use of local data to target the right audience effectively.
• Collaboration: Work closely with local inside sales teams, field sales teams, and division marketing to align efforts and maximise results.
• Control budget and resource allocation: Prioritise investments, manage spend, and make data-driven decisions to maximise ROI.

Key skills

• Strong commercial mindset with the ability to link marketing activity directly to revenue outcomes.
• Proven ability to operate as a strategic partner to sales and influence senior stakeholders.
• Expertise in developing and executing integrated B2B marketing plans in complex environments.
• Strong understanding of local marketing strategies and event planning.
• Proficiency in using CRM (Salesforce) and marketing automation (Pardot) tools.
• Excellent organisational and project management skills.
• Strong interpersonal and communication skills with the ability to build and maintain relationships.
• Customer-focused mindset with a proactive and results-driven approach.
• Flexible personality that can prioritise multiple tasks to build a strong and effective marketing plan.
• Collaborative team player with the ability to work across departments and functions.
• Cultural awareness and openness to work with geographically dispersed and diverse teams.
• Attention to detail and the ability to manage multiple tasks simultaneously.

Qualifications & experience

• Bachelor's or Master's degree in marketing or a related field.
• Certifications in marketing or event management are preferred.
• 6+ years of experience in B2B marketing, demand generation, or similar role.
• Experience in working with distribution partners and managing partner relationships.
• Experience with organising and facilitating customer-facing events.
• Excellent written and spoken English.
• Familiarity with the construction industry is preferred.
• Strong working knowledge of CRM and marketing automation platforms (e.g. Salesforce, Pardot).
• Flexible to regularly travel within the UK and occasionally to other European countries.

Hexagon is proud to be an Equal Employment Opportunity employer. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristic protected by law. At Hexagon, we believe that diversity of thought, background, and experience makes us stronger. Our people's passion, creativity, and dedication drive our success, and we strive to be the place where talented individuals want to grow and do their best work. At Hexagon Geosystems, our energy and engagement are reflected in our commitment to innovation, integrity, and excellence. Here, you will find opportunities to develop professionally, take on new challenges, and be part of a collaborative culture that values both independent thinking and teamwork.