Head of Marketing

We are hiring a Head of Marketing to build and lead marketing at during a pivotal stage of growth. This is a hands-on leadership role for someone who can both set strategy and execute. You will define our messaging, build the demand generation engine, support our product-led growth motion, and strengthen our market presence across the commercial electrical contractor industry. You will work closely with the CEO, Head of Sales, Product leaders, Customer Success, and our Head of Product & Brand Design, who owns design and brand expression across product and marketing. This role is ideal for someone who has helped build marketing in an early-stage B2B SaaS company and is excited to work on-site with a collaborative startup team. What You Will Do 1. Define and Lead Marketing Strategy Build the overall marketing strategy in support of company growth goals Define positioning, messaging, and differentiation for our platform and customer personas Ensure our story resonates with commercial electrical contractors, including owners, operations leaders, project managers, payroll, HR, and field supervisors Align marketing strategy with our broader go-to-market plan, including product-led growth and sales-led conversion 2. Build Demand Generation and Pipeline Support Create and execute demand generation programs that drive qualified interest and support sales pipeline growth Partner with sales to convert awareness into trials, pilots, and paid customers Support goals around pilot customer growth, paid customer acquisition, and long-term pipeline creation Use digital channels, campaigns, events, partner relationships, and industry network activation to generate demand 3. Support Product-Led Growth Partner with Product and the Customer Lifecycle team to improve the customer journey across website, signup, onboarding, activation, and expansion Help shape lifecycle messaging, email campaigns, landing pages, and in-product communications Use customer behavior and funnel insights to improve activation and conversion 4. Own Messaging, Content, and Market Presence Lead the messaging and content strategy across web, campaigns, presentations, and events Partner closely with the Head of Product & Brand Design to ensure consistency in visual identity, brand presence, and campaign execution Develop content and collateral that supports awareness, education, and sales conversations Help establish credibility and visibility in the commercial construction and electrical contractor market 5. Partner Cross-Functionally Work closely with Sales, Customer Success, Product, Design, and leadership to ensure alignment across the funnel Gather market feedback and customer insights to improve messaging, targeting, and positioning Support internal alignment around personas, value proposition, and GTM priorities 6. Build Marketing Foundations Put in place the systems, processes, calendars, and reporting needed to scale marketing over time Track and report on key metrics across awareness, engagement, pipeline contribution, and conversion Over time, help define where marketing should add resources, capabilities, or agency support What We Are Looking For 7 to 12+ years of experience in marketing, with meaningful time in B2B SaaS Prior startup experience, ideally in an early-stage or scaling company where you helped build the marketing function Experience owning both strategy and execution across positioning, demand generation, and go-to-market Strong understanding of marketing’s role in a product-led growth environment Ability to partner effectively with sales, product, and design in a collaborative, fast-moving setting Strong communicator and storyteller with excellent judgment on positioning and messaging Analytical mindset with the ability to use data to refine campaigns and improve results Comfortable being hands-on and operating without a large team Construction industry experience is ideal, especially experience with commercial contractors, field operations, or workforce-related technology Nice to Have Experience marketing into construction, industrial, field service, or operations-heavy industries Familiarity with commercial electrical contractors or union contractor environments Experience supporting both PLG and relationship-driven sales motions Experience working with tools such as HubSpot, Intercom, CRM systems, analytics platforms, and event or campaign software #J-18808-Ljbffr H & A Resources, LLC