(Sr.) Field Marketing Manager - Mid-Market, East

Who We Are Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. We have serious momentum in the market, with more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation, more than $1 billion in annualized bookings, and backing from leading venture capital firms. Our platform impacts diverse communities: a retailer that uses agentic AI to deter theft before it happens; a warehouse that uses AI-powered alerts to ensure safety for its team; a school that receives real‑time alerts to trigger a lockdown in seconds, not minutes. We’re rapidly scaling our impact with more than 2 million Verkada devices deployed across 170+ countries. About The Role As a Verkada Field Marketing Manager, you are an essential member of the GTM function for our Mid-Market segment. You will define the strategic direction of our regional campaigns and event strategy to build pipeline and deepen relationships with our top accounts. You will develop a best‑in‑class ecosystem of security expertise to build market credibility and define the trajectory of our Mid‑Market East business. Your contributions will directly result in millions of dollars of pipeline created. We are looking for candidates based in New York City, Philadelphia, or Tampa offices when not traveling. What You’ll Do Partner with sales and channel leadership on overall needs, strategy, focus, approach, and regular expected results from marketing specific to your region. Execute best‑in‑class regional and local campaigns, both direct and partner‑led, including hosted events, trade shows, webinars, and other tactics needed to achieve pipeline goals. Execute account‑based marketing programs on behalf of sales and demonstrate to reps how they can execute program elements on their own. Drive local, high‑touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud. Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns. Work with top channel partners to develop their overall marketing and customer engagement approach. Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets. What You Bring 5–10 years of B2B marketing experience. Strong ability to logistically execute on multiple concurrent events, including effective pre‑, during‑, and post‑motions and communication among cross‑functional teams. Experience working with channel or strategic partners to plan and execute programs that achieve excellent results. Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada’s value proposition. Proven ability to act as an advisor and peer with sales leadership. Entrepreneurial spirit and ability to execute in ambiguous, fast‑paced environments. Proven track record executing creative or out‑of‑the‑box event and demand generation programs. Willingness to travel 30–40% of the time (1–2 days a week on average). Inbox 0 mentality. US Employee Benefits Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to: Healthcare programs tailored to meet personal health and financial well‑being needs – premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans. Nationwide medical, vision, and dental coverage. Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax‑saving options. Expanded mental health support. Paid parental leave policy & fertility benefits. Time off to relax and recharge through paid holidays, firmwide extended holidays, flexible PTO, and personal sick time. Professional development stipend. Wellness/fitness benefits. Healthy lunches provided daily. Commuter benefits. Additional Information You must be independently authorized to work in the U.S.; we are unable to sponsor or assume sponsorship of a work visa for this role at this time. Annual Pay Range At Verkada we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate’s skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on the role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs). Estimated Annual Pay Range – on target earnings (OTE) for full‑time employees for this position, comprised of base compensation and commissions (if applicable):

$110,000–$185,000 USD

Verkada Is An Equal Opportunity Employer As an equal‑opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law. Your application will be handled in accordance with our Candidate Privacy Policy. #J-18808-Ljbffr Verkada