Marketing Specialist Sr

Position Overview As a Marketing Specialist Senior within PNC's Marketing organization, you will be based in Pittsburgh, PA; Philadelphia, PA; Cleveland, OH; Tyson’s Corner, VA; Birmingham, AL; Chicago, IL; or Houston, TX. This role focuses on developing integrated growth marketing programs that deliver multi‑channel campaigns aimed at improving cross‑sell penetration and strengthening portfolio retention within Small Business product verticals. Key Responsibilities Lead the execution of cross‑sell, retention, and engagement campaigns across channels (CIM, email, branch), elevating creative quality and strengthening overall marketing strategy. Maintain exposure to and working knowledge of Small Business Merchant Payments and Borrowing product verticals. Own end‑to‑end campaign delivery, coordinating with internal partners, vendors, and agencies and ensuring all work follows required review and approval processes. Partner closely with business and product teams to assess needs, provide recommendations, and confidently present strategies and results in meetings. Collaborate with digital partners to optimize .com experiences, ensuring a seamless customer journey from campaign entry points to landing pages. Work with sales teams to identify gaps and align marketing support; manage SharePoint collateral backlog and keep materials in Seismic and Brand Center current and effectively communicated. Monitor campaign performance, analyze engagement data, and deliver actionable recommendations to improve outcomes and ROI. Develop and execute more complex marketing programs, including advertising, sales content, and internal communications. Proactively collect and synthesize data to identify trends and strategic implications. Ensure all operating activities are delivered within the established budget framework and coordinate with legal, compliance, finance, risk, and other key partners. Partner with agencies, third parties, and internal business partners to coordinate development and execution of programs and initiatives. Preferred Qualifications 3+ years of B2B or C2B marketing experience; financial services experience is a plus. Proactive, results‑oriented mindset with strong prioritization skills. Ability to manage multiple projects simultaneously in a fast‑paced environment. Confidence in leading meetings and engaging with stakeholders. Experience working in large, matrixed organizations with cross‑functional partners. Strong PowerPoint and visual storytelling skills. Core Competencies Business Acumen: Execute within the business, align to strategic priorities, and incorporate key considerations into decision‑making while balancing stakeholder needs. Business Data Analysis: Leverage data and analytics tools to gather insights, evaluate performance, and develop recommendations that inform business decisions. Collaboration: Work effectively across teams and functions to support shared goals, build alignment, and solve business challenges. Decision Making & Critical Thinking: Identify issues, apply structured thinking, and support sound decision‑making within the scope of the role. Effective Communication: Communicate clearly and concisely in presentations and written materials; adapt messaging for different audiences and incorporate feedback. Effectiveness Measurement: Understand key performance metrics and contribute to measuring, tracking, and communicating results. Marketing Function Expertise: Apply knowledge of marketing strategy, programs, and processes to support execution of campaigns and initiatives. Marketing Systems & Tools: Utilize marketing platforms and tools to manage campaigns, analyze performance, and support day‑to‑day execution. Additional Qualifications Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results‑Oriented Competencies. Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems. University or college degree with 2+ years of relevant professional experience; comparable combinations of education, certifications, and experience may be considered. Benefits Medical/prescription drug coverage with Health Savings Account feature. Dental and vision options. Employee and spouse/child life insurance. Short and long‑term disability protection. 401(k) with PNC match, pension, and stock purchase plans. Dependent care reimbursement account; backup child/elder care. Adoption, surrogacy, and doula reimbursement. Educational assistance, including select programs fully paid. Robust wellness program with financial incentives. Paid time off: up to 11 paid holidays, 9 occasional absence days, 15–25 vacation days per year depending on career level, maternity and parental leave. Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at View email address on click.appcast.io with the subject line “accommodation request” and include your name, the job ID, and your preferred method of contact. Call View phone number on click.appcast.io and say “Workday” for assistance. All information provided will be kept confidential and used only to the extent required to provide needed reasonable accommodations. Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices. #J-18808-Ljbffr