Digital Marketing Specialist

Digital Marketing Specialist

At RenewAire, we've been innovating energy recovery ventilation for over 40 years, improving indoor air quality while reducing energy costs. With a people-centric culture, we foster a fun, collaborative, and innovative environment where our team members are valued contributors to our mission. Based in Madison, WI, we're proud to hold Green Globes, LEED Gold, and ENERGY STAR certifications, driving both sustainability and health.

The Digital Marketing Specialist plans and executes multi-media digital strategies to promote energy-saving HVAC innovation. This highly creative role requires strong collaboration across the marketing team. We want a true team player. The ideal candidate listens closely to feedback and offers constructive, insightful ideas to improve marketing performance. This professional maintains a modern understanding of SEO, AEO, and social media marketing practices. Together, we will expand online engagement, optimize digital campaign performance, and elevate our brand presence.

Essential Responsibilities

• Website Maintenance : Update and manage core website content, structure, and media across standard pages and product configurators.
• Content Creation : Identify website content gaps, then develop and write new material (e.g., blog posts, case studies, white papers).
• Troubleshooting : Identify, document, and resolve website system errors, rendering flaws, and minor performance bugs.
• KPIs : Record, analyze, and adjust website performance utilizing platforms such as Google Analytics, SEMrush, Copilot, and Gemini.

Search Engine Optimization (SEO)/Answer Engine Optimization (AEO)/Search Engine Marketing (SEM)

• Analytics & Performance Reporting : Conduct technical analysis of web traffic and provide actionable insights on website and campaign performance to enhance user experience, optimize search engine rankings, and maximize conversion results.
• SEO & AEO Strategy Implementation : Assist in developing, implementing, and communicating comprehensive SEO and AEO strategies designed to increase online brand presence, optimize for AI discovery engines, and drive organic traffic growth.
• Digital Advertising : Assist in formulating the annual digital advertising plan, identifying high-impact digital marketing opportunities, and executing and monitoring digital advertising campaigns.

Social Media Marketing

• Social Media Management : Develop and execute social media posts and campaigns, monitor industry trends, and actively engage in online conversations on behalf of the company.
• Audience Growth & Engagement : Track social KPIs while working to expand the company's following and maximize engagement across all active social media platforms (e.g., LinkedIn, Facebook, Instagram, TikTok, YouTube).
• Email Marketing : Develop, design, and deploy digital content for email newsletters and marketing e-blasts using marketing automation tools.
• Digital Media Development : Produce digital assets to support multi-channel marketing activities, including video content, presentations, photography, podcasts, and 3D illustrations.
• Asset Archiving : Responsible for organizing, maintaining, and archiving digital asset libraries to ensure team accessibility and brand consistency.

Brand Management

• Brand Guideline Alignment : Adhere to existing brand standards across all digital marketing channels.
• Event & Sponsorship Digital Support : Enhance company sponsorships, events, and trade show presence through strategic digital communication channels.

Requirements

Qualifications

• Education : Degree in marketing, communications, graphic design, or a related field (equivalent professional experience will be considered).
• Technical Skills : Strong working knowledge of the Microsoft Office suite (Word, Excel, PowerPoint, and Outlook).
• SEO & AEO Expertise : Strong working knowledge of and familiarity with industry trends and practices preferred.
• Marketing Analytics : Experience working with digital analytics software, such as SEMrush and Google Analytics preferred.
• Social Media Tools : Experience using social media management platforms (e.g., Hootsuite) is considered a plus.

Competencies

• Communication Skills : Excellent written and verbal communication skills.
• Marketing Proficiency : Strong understanding of project management, product marketing, and modern digital marketing methods.
• Critical & Creative Thinking : Robust critical thinking and creative capabilities to effectively assess and improve marketing performance.
• Problem-Solving : Strong problem-solving and technical troubleshooting skills.
• Detail-Oriented Self-Starter : Proactive self-starter with high attention to detail and the ability to excel in a fast-paced, multitasking environment.

Additional Requirements

• Travel : Ability to travel approximately 10%.
• Operational Flexibility : Execute other projects as assigned by marketing leadership.

Physical and Mental Demands

While performing the duties of this job, the employee is regularly required to see, talk and hear. The employee frequently is required to sit and use hands along with fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with hands and arms, climb or balance, and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment

The work environment characteristics described here are representative of those encountered while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to a production environment with mechanical assembly operations, and vehicles. The noise level in the work environment is usually moderate.