Senior Analyst, Analytics & Insights

Position Summary Bold Orange (BOCO)’s growing Analytics & Insights team is seeking a Senior Analyst with at least 5+ years of hands‑on experience analyzing marketing & customer datasets and experience building machine learning models and/or statistical experiments. A Senior Analyst in the team will be expected to lead the hands‑on analytics work end‑to‑end in these projects, with constant support and mentorship from a Director. This end‑to‑end work can include identifying what datasets are worth analyzing, provisioning & cleaning data, data exploration & modelling (clustering, forecasting, driver models, etc.), developing actionable insights, designing compelling data visualizations, and presenting / discussing recommendations with clients. Across BOCO Analytics projects, someone in the Senior Analyst role will need to leverage their previous experience and bring a curious, creative energy for ongoing learning. With analytics work spanning customer transactions data, search/AI & web analytics data, email & SMS engagement data, media investment & engagement data, product & in‑store reviews data, and more, our team needs to bring fundamental analytics skills and an agile mentality for exploring new domains. Responsibilities Analyze integrated marketing and customer journey datasets to understand the drivers of success/failure in the context of client strategy and develop clear recommendations for a non‑technical audience from this data. Build machine learning models (scikit‑learn, XGBoost) & run statistical experiments (control vs. exposed, MAB) to validate, predict, and identify drivers of marketing outcomes. Explore and learn to leverage new analytics datasets and tools, helping clients understand how they can support insights and optimization. Design, build, and train clients to understand reporting, dashboards, and performance insights for ongoing client delivery (Data Studio, PowerBI, Tableau, PowerPoint). Present and discuss analysis with internal stakeholders and clients, including adapting content for different audiences. Build and maintain data architecture documentation to ensure clarity across teams on what datasets are canonical and where they come from. Mentor junior analytics team members to support their ongoing development, always promoting creativity as well as structured thinking. Qualifications At least 5+ years domain experience within digital analytics, marketing analytics or related field. Working knowledge of SQL and Python (incl. Pandas) for analytics and machine learning. Experience with statistical modeling and experimental design, including randomized control designs, regression modeling, decision tree / random forest classification, or other machine learning approaches. Bachelor’s degree in data science, business analytics, social sciences, or another related discipline with meaningful exposure to data analysis. Ability to thrive in a highly collaborative, cross‑functional environment where analytics supports and works closely with tech, creative, and execution teams. Innately curious and keen to learn new skills and new tools. Excellent communication skills – verbal and written. This is a client‑facing analytics role. Experience with machine learning & modeling tools including Scikit‑Learn, XGBoost, PyMC, Statsmodels, Prophet, and/or Dataiku. Experience with cloud data platforms including Snowflake, Databricks, AWS, Google Cloud, etc. Snowflake experience is especially valuable. Experience with data analysis & visualization tools including Data Studio (formerly Looker Studio), Tableau, Sigma, PowerBI, and/or Datorama. Experience with digital experience analytics tools including Google Analytics, Google Ads, Meta Ads, TikTok Ads, and/or SEMRush. Experience using AI tools (including custom skills / agents) to accelerate data analysis, code generation, or insight development. Benefits That Matter Medical, dental, and vision insurance Virtual mental health support Health Savings and Flexible Spending Accounts (including dependent care) Infertility and critical illness benefits 401(k) with generous 6–10% employer contribution Paid parental leave Tuition reimbursement Free parking and commuter support Note: Some benefits apply only to full‑time employees. Equal Opportunity Employer We are an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis including race, color, creed, gender, sexual orientation, age, disability, religion, national origin, marital status, familial status, ancestry, status as a veteran, status with regard to public assistance and any other characteristic protected by law. Bold Orange does not and will not discriminate against employees, prospective employees, clients, or vendors. #J-18808-Ljbffr Bold Orange