VP of Growth

About PlayMetrics PlayMetrics is a fast growing B2B SaaS company revolutionizing the way youth sports organizations operate. Our industry-leading platform is trusted by thousands of clubs, leagues, and governing bodies to manage operations, communication, scheduling, and player development, all in one place. Note: This is a full-time position, and we are looking for a local candidate to work in the office at our Morrisville, NC headquarters, currently hybrid work-from-home three days per week, but subject to the Company’s needs and policies in the future. The Role We're looking for a VP of Growth to own and lead our entire growth function - from pipeline strategy to team development to channel experimentation. This is a senior leadership role reporting directly to the CMO. You won't be handed a mature, fully-optimized machine. You'll be stepping into a team in motion: a newly launched BDR program, early-stage paid and SEO investments, and a set of channel bets that still need to be proven out. Your job is to take ownership of all of it - build the operating model, develop the team, drive pipeline, and report on what's working. This role is for someone who wants to run something, not just manage it. What You’ll Own Pipeline Generation Own the multi-channel demand generation strategy and overall growth metrics accountability for marketing-sourced pipeline (MQLs, SQLs) and customer acquisition cost efficiency. Build and scale demand generation programs across multiple channels including paid ads (search, social, display), media buys, partnership activations, website conversion optimization, webinars/events, and emerging channels. This includes experimentation strategies, optimization plans, performance analysis, and overall portfolio management. BDR Team Leadership Our BDR team is new. You'll be the senior leader overseeing this team alongside our BDR Sr. Manager, setting strategy, building the playbook from the ground up, and ensuring the program produces quality demo-qualified meetings for our Account Executive Team. This includes inbound handling, outbound prospecting (email, phone, LinkedIn), and account-sharing with Sales in key sports verticals. Nurture sequences and content workflows will be part of this build.

SEO & AEO

Manage our relationship with our SEO/AEO agency and drive the roadmap forward. We've identified new site pages required; getting them into development and tracking organic performance is a near-term priority. Events Integration Work with our Events team to build a growth lens into our events program, ensuring we're capturing ROI, not just showing up. Most of our events are smaller, sales-attended; your job is to make them work harder. Team Leadership & Hiring You'll manage a team that includes a Demand Gen Director, a Demand Gen Manager, a BDR Sr. Manager, and four BDRs - plus an external SEO agency. As we grow, identifying needs and hiring is part of the job. Reporting & Analytics Define and own the growth KPI framework. Report regularly to marketing and executive leadership. Build dashboards that create visibility and accountability across the funnel. We're investing in funnel reporting by sport and you'll be a key driver of making that real. Cross-Functional Collaboration Be the primary marketing-to-sales connector on pipeline and prospecting alignment. Coordinate with product, RevOps, and content as needed. What We're Looking For 12-15+ years in growth marketing, demand generation, or revenue marketing - with at least 3 years at a director or VP level B2B SaaS experience required; experience with SMB or mid‑market sales motions preferred Demonstrated experience building or scaling a BDR/SDR function, including playbook development, KPI design, and performance management Hands‑on expertise across paid media, SEO, outbound email, and website CRO Strong analytical instincts - you define the metrics, build the dashboards, and own the story Experience managing external agencies and vendor relationships Proven ability to work cross‑functionally with Sales, RevOps, and executive leadership HubSpot CRM experience strongly preferred A builder's mentality - you're energized by early‑stage programs, not intimidated by them Passion for or familiarity with youth sports or sports tech is a plus Qualified Applicants Will be at least 18 years of age Will have a minimum of bachelor's degree Can read, write, and fluently speak and understand English Strong verbal and written communication skills Are confident using technology and navigating technology applications Will be legally authorized to work in the US for any employer in the US. We cannot consider candidates who require sponsorship for a work-authorized visa. What We Offer Competitive salary and executive-level comp package Comprehensive medical, dental, and vision (100% of premiums paid by the company) 401(k) match, FSA, company-funded HSA, company-paid life and disability insurance Paid time off Casual, mission-driven work environment A real seat at the table in shaping how a high-growth sports tech company goes to market For more information about PlayMetrics visit playmetrics.com #J-18808-Ljbffr Playmetrics