Sr. Manager, Creator

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About the Role:

The Sr. Manager, Creator is Ovative's dedicated expert at the forefront of creator-driven partner marketing. This role leads performance creator strategy for clients - building and scaling programs that harness creator content to drive real, measurable business outcomes.


Creator strategy is the primary focus of this role, with the ability to flex into broader affiliate program strategy as client needs require. The right person brings deep expertise in the creator ecosystem - from identifying the right creators and structuring partnerships to analyzing performance, navigating technology platforms, and proving business impact - and is energized by building something that doesn't yet have a fully defined playbook.


This role partners closely with the Influencer and Affiliate team to build unified creator strategies that connect organic influence and performance-driven outcomes - giving clients a seamless, full-funnel view of how creators contribute to growth across channels. Broader affiliate strategy leadership remains part of the scope, complementing the creator focus.


What you'll do as a Sr. Manager, Creator:

Performance creator strategy & thought leadership

• Serve as Ovative's go-to expert on the creator landscape - how creators build audiences, how brands activate them effectively, and how creator content drives measurable commerce outcomes across storefronts, affiliate links, and emerging platform formats
  
  

• Define and continuously evolve Ovative's point of view on performance creator strategy, including best practices, channel integration, and measurement approaches - and connect the dots across a holistic influencer strategy, articulating how performance creator integrates with and amplifies organic and paid channels
  
  

• Develop and own creator strategy and planning deliverables oriented toward VP+ audiences - translating complex channel dynamics into clear business narratives that connect creator investment to enterprise-level growth goals
  
  

• Cultivate relationships with key creator platforms, affiliate networks, and measurement tools - and actively leverage those partnerships to bring the best solutions to clients
  
  

• Drive thought leadership for new business pitches and client conversations, serving as a credible expert voice with senior stakeholders - including VP and C-suite client contacts - on the strategic role creator plays in driving business growth
  
  

Program management & execution

• Lead end-to-end management of creator programs - finding the right creators, structuring partnerships, activating campaigns, and continuously optimizing toward client performance goals
  
  

• Develop and manage testing roadmaps that advance client programs and generate learnings transferable across the portfolio
  
  

• Partner with Ovative's measurement team to develop creator-specific measurement frameworks that clearly connect creator activity to sales, revenue, and other business outcomes clients care about
  
  

• Create proactive client communications, POVs, and performance analyses that demonstrate program value and drive strategic momentum
  
  

• Flex into broader affiliate program strategy and execution as client needs and business priorities require
  
  

Client relationship management

• Own the overall relationship and program performance for a defined set of clients
  
  

• Lead development and delivery of client-facing strategy, including executive-level strategic presentations, QBRs, and annual planning deliverables that define objectives, KPIs, and roadmaps tailored to VP+ audiences
  
  

• Collaborate with Client Services to proactively surface opportunities and address challenges at the program and enterprise level
  
  

• Build and maintain key relationships with senior client stakeholders - including VP and director-level marketing leaders - as a trusted creator expert who shapes how they invest in, measure, and evolve their creator programs
  
  

Team leadership & development

• Manage and develop team members, building SME depth in performance creator and affiliate strategy across the team
  
  

• Support staffing strategy and contribute to recruiting, onboarding, and training of new team members
  
  

• Foster a culture of open communication, feedback, and continuous improvement
  
  

• Help direct reports progress toward their near- and long-term professional goals
  
  

What we're looking for:

• 6+ years of experience in digital marketing, with meaningful depth in creator marketing, influencer, or performance creator programs - affiliate experience a strong plus
  
  

• Deep understanding of how the creator ecosystem works - creator tiers, platform dynamics, content formats, audience trust, and how those factors translate into purchase behavior and measurable brand outcomes
  
  

• Hands-on experience with creator and affiliate technology platforms - including commerce-native platforms such as TikTok Shop, LTK, and ShopMy, and affiliate networks and tracking tools such as Impact and CJ Affiliate
  
  

• Strong analytical mindset with experience tracking and interpreting performance metrics across creator and affiliate programs
  
  

• Proven ability to translate strategy into clear, compelling narratives for senior client audiences - including executives who may have limited familiarity with the affiliate or creator channel
  
  

• Experience managing or mentoring others, with an interest in growing as a people leader
  
  

Pay Transparency

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.

For our Sr. Manager positions, our compensation ranges from $111,000 to $186,000, which is inclusive of a 25% bonus.

Benefits of Working at Ovative Group:

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.


Culture:


Culture matters and we've been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We're open in communication and floor plan. We're flat - our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.


Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment-for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.


Compensation and Insurance:


We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.


We're rewarded fairly and when the company performs well, we all benefit.


Tangible amenities we enjoy:

• Access to all office spaces in MSP, NYC, and CHI
  
  

• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
  

• Generous paid vacation policy
  
  

• 401k match program
  
  

• Top-notch health insurance options, inclusive of same sex partners
  
  

• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
  
  

• Monthly stipend for your mobile phone and data plan
  
  

• Sabbatical program
  
  

• Charitable giving via our time and a financial match program
  
  

• Shenanigan's Day
  
  

Working at Ovative won't be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it'll be the most rewarding job you'll ever have. If you think you can make us better, we want to hear from you!