Product Owner, Marketing Technology

Product Owner, Marketing Technology

Chandler, AZ or Orlando, FL

At Boundless Learning we are empowering our customers to deliver exceptional experiences that expand opportunities for learners around the world. We put learner success at the heart of everything we do, empowering our partners to deliver personalized, learner-centric experiences that boost access and create economic mobility. At Boundless Learning you'll have the opportunity to collaborate with passionate, diverse teams, where your ideas are valued, and your expertise is respected. Join us on this meaningful journey towards transforming education and making a lasting difference in the lives of learners worldwide.

Role Summary

The Product Owner – Marketing Technology & Digital Product is responsible for defining, delivering, and continuously improving the organization's marketing technology ecosystem and prospective student digital experience across multiple Academic Partners.

This role connects marketing strategy, recruitment operations, partner engagement, and technology delivery. The Product Owner owns the MarTech and digital product roadmap supporting student acquisition, inquiry management, applicant conversion, and engagement throughout the recruitment lifecycle for partner institutions. Working closely with Marketing, Recruitment, Partner Success, IT, and Analytics teams, the Product Owner translates partner and organizational priorities into clear product initiatives and ensures delivery teams provide scalable, compliant, and measurable solutions that can be deployed consistently across multiple partners and programs.

The role serves as the primary decision-maker for product priorities, balancing partner needs, student experience, operational efficiency, and contractual and regulatory obligations.

Product Ownership & Roadmap

• Define and manage the Marketing Technology and Digital Experience roadmap aligned with organizational recruitment growth and partner requirements.
• Translate recruitment, marketing, and applicant journey requirements into epics, user stories, and acceptance criteria.
• Prioritize the product backlog based on partner impact, operational value, scalability, and ROI.
• Lead discovery activities to identify opportunities to improve inquiry, application, and conversion journeys across partner programs.
• Manage the lifecycle of digital products from concept through release and continuous optimization.
• Ensure solutions are reusable and configurable across multiple Academic Partners.

Marketing Technology Platform Management

• Own the organization's marketing technology platforms including CMS, CRM integrations, marketing automation, personalization, and analytics platforms.
• Ensure seamless integration between marketing websites, inquiry forms, CRM systems, and application platforms across partners.
• Identify opportunities to simplify systems, retire legacy tools, and standardize solutions across partners.
• Support campaign delivery through scalable platform capabilities (landing pages, events, nurture journeys, communications).
• Establish platform standards and best practices to enable consistent partner implementation.

Recruitment & Digital Journey Optimization

• Oversee development and optimization of program pages, campaign landing pages, inquiry forms, and recruitment microsites.
• Improve conversion from visitor → inquiry → applicant → enrolled student across partner institutions.
• Work with Marketing, Recruitment, and Partner Success teams to streamline applicant processes.
• Ensure platforms support domestic and international recruitment markets, agents, and multiple recruitment cycles.
• Champion accessibility, usability, and inclusive digital experiences across all partner implementations.

Agile Delivery & Collaboration

• Act as the primary liaison between stakeholders and development teams.
• Participate in Agile ceremonies (planning, refinement, sprint reviews, retrospectives).
• Provide ongoing clarification and prioritization decisions to delivery teams.
• Validate delivered features meet partner and organizational requirements.
• Support user acceptance testing and coordinated releases across multiple partners.

Data, Analytics & Performance

• Define success metrics for recruitment and engagement performance across partners.
• Work with analytics teams to implement tracking, dashboards, and reporting frameworks.
• Use data insights to optimize campaigns, platforms, and conversion pathways.
• Support A/B testing and continuous improvement of recruitment journeys.
• Ensure consistent measurement and comparability of performance across partners.

Stakeholder & Partner Management

• Collaborate with Marketing, Recruitment Operations, Partner Success, and Analytics teams.
• Engage directly with Academic Partners to understand needs and prioritize enhancements.
• Facilitate prioritization discussions across multiple partner stakeholders.
• Manage vendor relationships (CRM, marketing automation, CMS, and digital agencies).
• Communicate roadmap updates, releases, and platform changes to internal teams and partners.

Governance & Compliance

• Ensure platforms support privacy regulations, communication consent management, and record-keeping obligations across jurisdictions.
• Maintain documentation of systems, workflows, and processes.
• Promote best practice use of marketing technology across partner implementations.
• Support accessibility and regulatory compliance requirements.

Primary Areas of Focus

• Improve prospective student engagement and conversion across partner institutions
• Support achievement of partner recruitment targets
• Deliver scalable digital platforms across multiple programs and partners
• Enable consistent recruitment processes and communications
• Reduce manual processing and operational overhead
• Provide transparent roadmap and delivery reporting

Qualifications

• Bachelor's degree in Marketing, Business, Information Technology, Digital Media, or related field.
• 5+ years' experience in Product Ownership, Digital Product Management, or CRM/MarTech delivery.
• Experience working in Agile/Scrum delivery environments.
• Experience supporting recruitment, admissions, enrolment marketing, or client-facing platforms (desirable).
• Understanding of marketing automation, CMS platforms, and CRM integrations.
• Ability to translate non-technical stakeholder needs into clear technical requirements.
• Strong stakeholder engagement and facilitation skills.
• Analytical and data-driven decision-making capability.

Skills & Competencies

• Backlog management and roadmap planning
• Multi-stakeholder facilitation and prioritization
• Digital journey optimization
• Marketing technology and CRM understanding
• Analytics and performance measurement
• Agile delivery methods
• Vendor and partner management
• Change management and adoption enablement

Personal Attributes

• Partner-focused and service-oriented
• Strong communicator comfortable engaging external stakeholders
• Collaborative and pragmatic
• Organized and able to manage competing priorities
• Comfortable operating in a complex multi-partner environment
• Outcomes-focused and continuously improving

Successful candidate must be available to work full-time from one of our North American Boundless Learning offices