Product Marketing Manager

Product Marketing ManagerButton is building the future of the commerce-powered internet — enabling performance marketing and monetization at scale across marketplaces, brands, and creators. We're creating products that unlock new value at the intersection of discovery, engagement, and conversion. Our mission is to empower the companies shaping the creator and affiliate economy — fueling mobile growth with innovation and new paths to monetization.This position is based out of Button's New York City hub, with three days in office each week.As A Product Marketing Manager, You Will:Develop clear, differentiated positioning and messaging for Button's products across advertisers, publishers, and partnersTranslate technical product capabilities into value-driven narratives tailored to different audiences (e.g., retailers, affiliate partners, creators)Continuously refine messaging based on market feedback, performance data, and competitive dynamicsOwn end-to-end go-to-market strategy for new product launches and feature releasesPartner with Product, Sales, and Partner Success to ensure successful launches and adoptionDefine target segments, use cases, and ideal customer profiles for new and existing productsBuild launch plans including enablement, content, and demand generation alignmentCreate high-impact sales materials including pitch decks, one-pagers, case studies, and objection handling guidesEnable Partner Success Managers and Partner Development Associates with messaging, positioning, and product knowledgeSupport strategic deals with tailored narratives and materialsConduct ongoing research on competitors, industry trends, and the broader affiliate/creator economy landscapeDevelop and maintain competitive positioning and battlecardsIdentify emerging opportunities and inform product strategy based on market insightsGather and synthesize feedback from advertisers, publishers, and internal teamsUse data and insights to inform positioning, product roadmap input, and GTM strategyPartner with Product to ensure customer needs are reflected in product developmentCollaborate with Marketing to produce content that drives awareness and adoption (e.g., blog posts, case studies, webinars, product announcements)Help position Button as a leader in performance marketing and the creator/affiliate ecosystemWe Look For Teammates Who Have:3–6 years of experience in product marketing, growth, or related roles (preferably in B2B SaaS, adtech, martech, or marketplaces)Strong ability to translate complex products into clear, compelling messagingExperience owning or contributing to product launches and go-to-market strategiesExcellent written and verbal communication skills, with a knack for storytellingAnalytical mindset with the ability to leverage data to inform decisionsStrong cross-functional collaboration skills across Product, Sales, and MarketingComfort operating in a fast-paced, evolving environment with multiple stakeholdersCuriosity about performance marketing, affiliate ecosystems, and the creator economy