E-Commerce Manager

Job Title: E-Commerce ManagerDepartment: Marketing & SalesReports To: Business Development ManagerLocation: Cleveland, OHSalary: $80k-$85kPosition SummaryMalley’s Chocolates, a beloved brand known for its premium chocolates and confections, is seeking a strategic and results-driven E-Commerce Manager to lead our online sales and digital presence. This individual will be responsible for developing and executing strategies and budgets to drive growth, enhance customer experience, and optimize online sales performance. The E-Commerce Manager must be able to work alone, as well as collaborate across departments, ensuring that the digital channel aligns with overall brand and business objectives.Key ResponsibilitiesE-Commerce OperationsManage the day-to-day operations of Malley’s Chocolates e-commerce platform, including compliance, product listings, inventory accuracy, and pricing updates.Oversee order processing, fulfillment, and shipping to ensure seamless customer experience.Lead communications and contract negotiations with third-party vendors including apps, website development, and 3PL - AndyMonitor and optimize site performance, addressing technical issues promptly.Strategy & GrowthDevelop and execute a comprehensive e-commerce strategy to achieve sales growth and profitability targets.Identify opportunities to expand the online product catalog, seasonal offerings, and personalized gifting options.Leverage analytics to track performance, measure ROI, and make data-driven decisions for site improvements.Own the e-commerce channel’s annual sales, expense, and profitability goals and develop actionable plans to address performance that falls below budget, forecast, or established KPIs.Demonstrate measurable return on digital marketing, technology, website development, and other e-commerce investments.Customer ExperienceEnhance the online customer journey, ensuring a user-friendly, visually appealing, and mobile-responsive website.Implement tools and strategies to improve site navigation, search functionality, and product recommendations.Collaborate with Customer Service to address online inquiries and ensure satisfaction of e-commerce buyers.Marketing IntegrationWork closely with the Marketing team to align digital campaigns with brand initiatives, seasonal promotions, and corporate gifting programs.Manage paid digital advertising (Google Ads, social media ads) to drive traffic and conversions.Develop and execute email marketing strategies for customer engagement and retention.Team CollaborationPartner with the IT team to ensure the platform is updated, secure, and scalable.Collaborate with the Product Development, Marketing, Warehouse, and Operations teams to coordinate seasonal launches and inventory planning.Reporting & AnalysisPrepare monthly performance reports highlighting traffic, sales, conversion rates, and other KPIs.Use insights to recommend and implement enhancements to the e-commerce strategy.Provide regular performance reporting to senior leadership, including actual results versus budget, prior year, forecast, and established KPIs.Develop and execute corrective action plans when sales, expenses, projects, or other key performance measures are not meeting expectations.Track and report key metrics including net sales, gross margin, conversion rate, average order value, website traffic, customer acquisition cost, return on advertising spend, shipping expense, cart abandonment, and repeat customer performance.Accountability & Performance ManagementEstablish and maintain measurable goals and KPIs for the e-commerce business in partnership with leadership.Demonstrate consistent ownership of assigned responsibilities, projects, budgets, deadlines, and business results.Proactively identify problems and present recommended solutions rather than waiting for issues to escalate.Maintain accurate and timely documentation of projects, decisions, vendor relationships, expenses, and performance results.Respond appropriately to feedback and demonstrate timely, sustained improvement when performance concerns are identified.Ensure continuity of e-commerce operations by maintaining current documentation and providing appropriate knowledge transfer for significant projects, systems, vendors, and processes.QualificationsExperience:College degree a plus but not required.3+ years of e-commerce management experience, preferably in the retail or consumer goods industry.Proven track record of driving online sales growth and improving conversion rates.Technical Skills:Proficiency with e-commerce platforms (Shopify). To manage product listings, pricing, inventory, and order processing.User experience (UX) Design to maximize user experiences to create engaging and intuitive online stores that maximize conversionsFinancial acumen for budgeting, forecasting and financial planning to ensure the profitability and financial health of the online store.Knowledge of Google Analytics, SEO, and digital marketing tools.Google Ads Certified (Search & Shopping Specialties) within the last 2 years.Experience with CRM and email marketing platforms (e.g., Mailchimp, Klaviyo, Hubspot, Shopify).Experience with Programmatic Advertising (The Trade Desk, Stackadapt, or similar)Experience with Amazon AdsSoft Skills:Strong analytical and problem-solving skills.Excellent communication and collaboration abilities.Detail-oriented with the ability to manage multiple projects simultaneously.What We OfferCompetitive salary and performance-based bonuses.Health, dental, and vision insurance.Employee discounts on Malley’s Chocolates products.A collaborative and fun work environment.QualificationsExperience:College degree a plus but not required.3+ years of e-commerce management experience, preferably in the retail or consumer goods industry.Proven track record of driving online sales growth and improving conversion rates.Technical Skills:Proficiency with e-commerce platforms (Shopify). To manage product listings, pricing, inventory, and order processing.User experience (UX) Design to maximize user experiences to create engaging and intuitive online stores that maximize conversionsFinancial acumen for budgeting, forecasting and financial planning to ensure the profitability and financial health of the online store.Knowledge of Google Analytics, SEO, and digital marketing tools.Google Ads Certified (Search & Shopping Specialties) within the last 2 years.Experience with CRM and email marketing platforms (e.g., Mailchimp, Klaviyo, Hubspot, Shopify).Experience with Programmatic Advertising (The Trade Desk, Stackadapt, or similar)Experience with Amazon AdsSoft Skills:Strong analytical and problem-solving skills.Excellent communication and collaboration abilities.Detail-oriented with the ability to manage multiple projects simultaneously. #J-18808-Ljbffr Priority Dispatch Corp.