Director of Business Development & Marketing

Job Description Job Description Director of Business Development & Marketing The Ramage Law Group | McKinney, TX (Hybrid) Reports To: Sharon Ramage, Owner & CEO Compensation: $110,000–$135,000 base + performance incentives About Us The Ramage Law Group is a growing boutique law firm serving families throughout Texas in Family Law and Special Education Law. As we continue to grow, we're looking for an experienced leader to build and execute the firm's business development and marketing strategy while helping shape the next phase of our growth. This is a unique opportunity to work directly with ownership and build a department from the ground up. Position Summary The Director of Business Development & Marketing is responsible for driving the firm's growth through referral relationships, strategic partnerships, community visibility, and marketing leadership. This is a business development-first role . While our digital marketing is managed by an outside agency, you will own the overall strategy, manage vendor performance, and ensure every marketing initiative contributes to measurable business growth. Primary Responsibilities 60% | Business Development Develop and grow referral relationships with attorneys, financial advisors, therapists, CPAs, real estate professionals, physicians, parent organizations, and community partners. Represent the firm at networking events, bar associations, community organizations, conferences, and speaking engagements. Create strategic partnerships that generate qualified referrals. Work closely with the intake team to improve lead quality and signed-client conversion. Build and maintain referral tracking and relationship management systems. 20% | Marketing Strategy Develop and manage the firm's annual marketing strategy and budget. Oversee outside marketing vendors, ensuring accountability for SEO, website performance, paid advertising, and overall ROI. Maintain consistent branding and messaging across all platforms. Identify new opportunities to increase visibility and market share. 10% | Leadership & Operations Build scalable marketing and business development processes. Help build and lead the department as the firm continues to grow. 10% | Technology & Innovation Utilize HubSpot, Microsoft 365, Canva, LinkedIn, HubSpot, Google Analytics, and Clio. Leverage AI tools to improve reporting, marketing efficiency, content development, and business development initiatives. Qualifications Required Bachelor's degree or equivalent experience 5+ years of Business Development and/or Marketing experience 2+ years of leadership experience Proven success growing referral networks and generating revenue Strong networking, relationship-building, and presentation skills Experience managing outside marketing vendors Comfortable working with CRM platforms and budgets Excellent written and verbal communication skills Highly organized, self-motivated, and strategic Preferred Law firm or professional services experience Existing North Texas professional network Experience with HubSpot and Clio Familiarity with Texas legal advertising rules Experience leveraging AI in marketing and business development Benefits Hybrid work schedule 75% employer-paid health insurance 401(k) Paid Time Off Professional development opportunities Networking memberships Performance bonuses Direct access to firm ownership Opportunity to build and lead a department from the ground up Why Join The Ramage Law Group? This is not a role where you'll inherit an existing marketing department—you'll build one. You'll work directly with the firm's owner to shape the strategy, relationships, systems, and initiatives that drive the next chapter of our growth while making a meaningful impact on the families we serve. #J-18808-Ljbffr