Marketing Automation Analyst

DescriptionKforce's client in San Francisco, CA is looking for a hybrid Marketing Automation Analyst.Day to Day:* Support the email program for the company* Supports many financial products - Personal loan product is #1* Handles campaign execution and journey execution for marketing team* Day to day, work with product teams, data teams, engineering teams, and other business stakeholders to manage the end-to-end process* Building email campaigns* Taking assets, building from templates, executing campaigns* Running list pulls* Defining segmentation* Applying personalization within the emails* Pulling in data parameters* Working QA* Launching post campaign analysis across the entire portfolio* Building Journeys, transactional triggers, push campaignsRequirements* Hands-on, technical experience implementing Salesforce Marketing Cloud (SFMC)* Strong Journey Builder experience, including designing and executing complex multichannel journeys across Email, SMS, and Push* End-to-end campaign management experience, including strategy, implementation, and execution* Experience with Automation Studio, including journey triggers, trigger sends, and automations* Strong audience management skills, including audience segmentation and SQL querying* Ability to build email and SMS templates from scratch, not just modify existing templates* Experience implementing dynamic content within SFMC* Ability to write and edit AMPScript and Server-Side JavaScript (SSJS)* Strong HTML coding skills for email development, including responsive and mobile-friendly builds* Experience coding email templates for dark mode compatibilityAdditional Notes:* Ideally, this person has a strong technical foundation in SFMC (not just a marketing background) and has been directly responsible for building and troubleshooting journeys and automations in a production environmentJob TypeContractCompensation65 - $75