Paid Social Media Strategist

Paid Social Media StrategistAt MMGY Global, we believe nothing shapes your view of the world like travel. So every day, we share our clients' stories from a perspective that inspires people to see the world differently. Our personalized service and strategy connect media, consumers and influencers across the globe, taking people to new places and changing their views for the better. At MMGY, we inspire people to go places.MMGY Global has an immediate opening for a Paid Social Media Strategist in our Overland Park, KS office.The Paid Social Strategist leads paid social strategy, planning, and strategic campaign oversight across a portfolio of travel and tourism clients. This role translates client business objectives, audience insights, and broader media strategies into actionable paid social plans designed to drive measurable results.ResponsibilitiesPaid Social Strategy & PlanningLead paid social planning across assigned accounts, translating client business objectives and integrated media strategies into actionable paid social recommendations.Develop paid social strategies and tactical plans across platforms, audiences, campaign objectives, placements, formats, investment levels, and measurement approaches.Determine the appropriate role of paid social within integrated media plans in partnership with client media leads and cross-channel planning teams.Develop and present paid social recommendations that clearly articulate the strategic rationale behind platform, audience, investment, and tactical decisions.Develop audience and targeting strategies using client data, platform capabilities, audience insights, historical performance, and media research.Partner with media and analytics teams to establish paid social KPIs and measurement approaches aligned with broader campaign and client objectives.Evaluate paid social platforms, products, targeting capabilities, and emerging opportunities and develop informed points of view and recommendations for clients.Develop strategic testing roadmaps across audiences, creative, placements, formats, platform capabilities, and campaign approaches.Apply learnings from campaign performance, media research, consumer behavior, and platform developments to evolve paid social strategies over time.Maintain advanced knowledge of the paid social landscape and translate relevant platform, technology, privacy, measurement, and consumer changes into implications and opportunities for client businesses.Campaign Management & Performance OversightServe as a paid social subject matter expert for assigned accounts and a strategic partner to client media leads and integrated planning teams.Lead paid social portions of client presentations, planning discussions, performance reviews, and strategic recommendations.Clearly communicate complex paid social strategies, platform capabilities, performance findings, and recommendations to clients and internal stakeholders.Proactively identify opportunities to evolve clients' paid social programs based on business priorities, performance insights, audience opportunities, and changes in the social landscape.Serve as an escalation point for complex paid social campaign, platform, tracking, and performance challenges.Provide oversight of paid social budget management, billing processes, and reconciliation, ensuring accuracy across assigned accounts.Qualifications5+ years of experience in digital media, with significant experience in paid social strategy, planning, activation, and optimization.Advanced working knowledge of major paid social platforms, particularly Meta and TikTok, with experience across additional platforms such as Pinterest, LinkedIn, Snapchat, Reddit, and emerging social channels.Demonstrated experience translating client business and marketing objectives into paid social strategies, tactical plans, audience approaches, and investment recommendations. Strong understanding of digital media planning principles, audience strategy, campaign architecture, budget allocation, optimization, testing, measurement, and reporting.Experience developing and presenting paid social strategies, platform recommendations, performance insights, and points of view to clients and internal stakeholders.MMGY Global provides a comprehensive PTO + benefits package that includes a hybrid telework policy. Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa. MMGY Global is an Equal Opportunity Employer.We're a travel-obsessed collective of more than 600 people across the country and around the globe. And when we say we inspire people to go places, we mean ALL people. That's why we're focused on nurturing a workforce that is representative of the places we visit.